Articles > Events > L’Oréal Professionnel Brings The Glam to Miami Swim Week
July 28, 2016

L’Oréal Professionnel Brings The Glam to Miami Swim Week

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L’Oréal Professionnel, recently hosted ‘Hair Fashion Night’ in Miami on July 16-18 at the W South Beach. The multi-city event kicked off last March during Los Angeles Fashion Week with extreme success, and just recently made its way to South Beach this summer. Housed at Miami Swim’s popular trade show Hammock, one of the premiere events showcasing upcoming trends and styles for the swimwear category, Hair Fashion Night is a celebration of artistry and style that aims to reignite men’s and women’s desire to visit the salon.


A festive event complete with DJs and cocktails, The Hair Fashion Night at The Hammock show was designed to re-engage consumers and VIPs alike in the salon experience and celebrate hairdressers. Hair Fashion Night guests enjoyed one-on-one, personalized appointments with Miami’s top hairdressers with a long weekend full of complimentary styling, professional tips and education on the season’s hottest hair trends.


A.R.T. is an educational seminar headed by Anh Co Tran and Johnny Ramirez, both International L’Oréal Professionnel Stylists and Co-Owners of Ramirez Tran Salon. The pair headed an educational seminar for local Miami stylists sponsored by L’Oréal Professionnel–notable their first A.R.T. in the U.S. and only their second ever. Under Anh and Johnny’s guidance, hairdressers discovered innovative and progressive techniques that take traditional hairstyling beyond into the realm of masterful creativity.


“As a brand, L’Oréal Professionnel has a strong heritage in fashion and artistry,” said Lisa Morris, General Manager L’Oréal Professionnel US. “Miami Swim provides the perfect backdrop for our hairdressers to share their talents with consumers already engaged and excited about fashion, beauty and style. We look forward to making Miami, a city known for its unique style and design, even more glamorous during Miami Swim.”


L’Oréal Professionnel hopes to continue empowering the hairdresser while connecting consumers with the best and brightest professionals in their cities through hands-on events like Hair Fashion Night.

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