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October 31, 2012

Kim Vo Hosts Battle of the Strands in Las Vegas

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All that glitters is gold! For the 2012 Battle of the Strand event in Las Vegas, five salons competed to create the best-executed look based on a single theme, and this year’s theme was gold!  Kim Vo and Dayna Roselli co-hosted the competition event at The Joint at The Hard Rock Hotel & Casino, Las Vegas and entertained competitors and guests alongside music from Disc Jockey Nick Ayler.


But the big event was the competition! Before the start of the Battle of the Strands competition, Celebrity Hair Stylist Kim Vo, hosted the Unveiling Party at the Hard Rock Hotel Casino, Las Vegas Vanity Night Club where the gold theme was announced and attendees from around the nation were welcomed. The five competing salons: Mile High Magic, Clark Russell Salon, Fringes, Glam Alliance and Body Spa West were given the gold theme and asked to execute it with their model. Four respected industry judges: Kandee Johnson, Celebrity Makeup Artist and YouTube Personality; Rafe Hardy, Artistic Creative Director of Sexy Hair; Fashion Designer Nick Verreos and Rain Cosmetics Co-Founder Lori Montoya selected the winning salon based on a variety of categories to crown the last standing salon with the Xtreme Salon 2012 title. And that salon was Glam Alliance!




The contending salons took the gold theme into their creative hands and portrayed it in an innovative fashion. Music provided by Ayler added drama to the competitive atmosphere as contestants raced to the finish while producing elaborate makeup, costumes and hair styles. Spectators could also enjoy the competition via live stream on Youtube. “This is such a great honor to be named Xtreme Salon 2012,” said Andrew, Glam Alliance team member. “It was amazing to work with such talented teams and their creativity. The whole Battle of the Strands experience has inspired me to try new styles and continue embracing our creativity.”


Each competitor exemplified their creative talents throughout the challenges and their hard work was recognized with additional awards including Best in Color with Schwarzkopf Professional, Best Hair Design with Sexy Hair, Best Mastery in Makeup with Bhumi Brushes and People’s Choice Award. The Body Spa took home the award for Best in Color with Schwarzkopf Professional and Glam Alliance was awarded Best Hair Design with Sexy Hair for their towering take on this year’s theme. Best Mastery in Makeup with Bhumi brushes went to Fringes salon for their colorful rendition and flawless finish. Thousands of fans voted online during the completion to crown Fringes salon with the People’s Choice award.



Event sponsors included: Schwarzkopf Professional, Sexy Hair, FROMM, Redken, Izunami, Rain Cosmetics, Rhumbar, Hot Iron Holster, Let’s Talk About Your Hair, ADK Hair Extensions, Televisa Publishing+Digital, Bhumi Makeup Brushes, Audi Henderson, Lamborghini Las Vegas, LookTV, m3K Beauty LLC, Reed’s Inc., SmartMune, V2Cigs, femMed, Anand Bhatt and the Las Vegas Convention and Visitors Authority Vegas.