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June 8, 2015

Introducing the Texture Bar

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Keratin Complex Redefines Smoothing With Latest Innovation in Styling

It all started with the blowout bar. Then, color formulas leapt from the backroom to front and center at the color bar. Naturally, it made sense for a new bar to emerge that focuses on creating flawless texture every time. Introducing the Texture Bar by Keratin Complex—an innovative and customizable approach to textured styling that will help your clients express their individuality and discover their Texture ID.


To help discover that Texture ID, the Texture Bar is supported by two innovative new product launches—The Transformer Interchangeable Styling Rod and Sweet Definition Texturizing Sugar Mist. Unlike traditional beach wave salt sprays that leave hair dry and brittle,
Sweet Definition is formulated with sugar to deliver tousled, sultry waves while maintaining the hair’s moisture and full-bodiedness. Assisting in creating that full-bodied, luxurious look, the Transformer Interchangeable Styling Rod lets stylists switch between three barrels to create long-lasting and versatile texture with a brilliant shine. These products will help you discover your client’s Texture ID while creating modern, edgy takes on traditional waves and curls, and revolutionizing how their hair flows in both bounce and movement.


the Texture Bar allows the stylist to choose from three distinct Texture Bar looks—each of which come with pre-packaged kits with the products needed to achieve these distinct styles. See the styling kits here! 


Being a first-of-its-kind concept, the Texture Bar gives stylists the required tools and inspiration to create a whole new category of menu services. With these added services, stylists will gain additional revenue-generating opportunities over the competition as current and potential clients will know where to turn for expert textured styling.


Here are the three looks that will help you redefine how you do textured styling in your salon.



An edgier incarnation of the Beach Wave for the metropolitan girl who wants to achieve that loose, deliberately deconstructed wave while keeping her hair full-bodied without drying out the hair. Get the step-by-step!



The traditional ringlets of elegant, old Hollywood curls gets a makeover! These highly textured curls get a refined look with a high hold and brilliant shine using Keratin Complex’s newest interchangeable styling rod. Get the step-by-step! 



This is for clients who crave a style that doesn’t skimp on volume and bounce! With curls that descend into waves, this look will have your clients turning heads from the moment they leave your salon. Get the step-by-step!