How-Tos > Hair Color > How-To: Platinum Pink Shadow
Last updated: May 06, 2018

How-To: Platinum Pink Shadow

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open color formula
close formula
  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

open color formula
Show Steps
1

Lighten the base using Formula A and process for 35 minutes or until desired lift is achieved. Wash and dry to 90 percent.

close formula
  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

open color formula
Show Steps
2

Lighten the base using Formula A again and process for 35 minutes or until desired lift is achieved. Wash and dry to 100 percent.

close formula
  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

open color formula
Show Steps
3

Apply Formula B to base.

close formula
  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

open color formula
Show Steps
4

Apply Formula C to midlengths and ends, slightly combing though to melt the base and the midshaft colors together. Process for 40 minutes.

close formula
  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

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open color formula
Show Steps
5

Rinse and shampoo using Davines Alchemic Shampoo Silver and Alchemic Conditioner Silver. Dry and style as desired.

close formula
  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

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open color formula
open color formula
open color formula
open color formula

How-To: Platinum Pink Shadow

What’s better than a sexy platinum metallic crop? Easy. A sexy platinum metallic crop AND an on-trend fashion color shadow root. We’re loving this take on the trend from Julie Hammer (@hammerhair), founder and owner of The Wearhouse—A Hammer Salon in Paso Robles, Calif. Got a client in mind who would be a perfect model for the shade? Here’s Julie’s how-to so you can try it out!

 

Pricing: Julie charged $285 for her triple-process color and cut.

Colorist: Julie Hammer

COLOR FORMULAS

  • Natural/Starting Level:

    Level 5 base; Level 10 ends

  • Formula A:

    A New Color Bleach + Activation Source 20vol.

  • Formula B:

    A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

  • Formula C:

    A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

HOW-TO STEPS

  • open color formula
    close formula
    • Natural/Starting Level:

      Level 5 base; Level 10 ends

    • Formula A:

      A New Color Bleach + Activation Source 20vol.

    • Formula B:

      A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

    • Formula C:

      A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

    1

    Lighten the base using Formula A and process for 35 minutes or until desired lift is achieved. Wash and dry to 90 percent.

  • open color formula
    close formula
    • Natural/Starting Level:

      Level 5 base; Level 10 ends

    • Formula A:

      A New Color Bleach + Activation Source 20vol.

    • Formula B:

      A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

    • Formula C:

      A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

    2

    Lighten the base using Formula A again and process for 35 minutes or until desired lift is achieved. Wash and dry to 100 percent.

  • open color formula
    close formula
    • Natural/Starting Level:

      Level 5 base; Level 10 ends

    • Formula A:

      A New Color Bleach + Activation Source 20vol.

    • Formula B:

      A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

    • Formula C:

      A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

    3

    Apply Formula B to base.

  • open color formula
    close formula
    • Natural/Starting Level:

      Level 5 base; Level 10 ends

    • Formula A:

      A New Color Bleach + Activation Source 20vol.

    • Formula B:

      A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

    • Formula C:

      A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

    4

    Apply Formula C to midlengths and ends, slightly combing though to melt the base and the midshaft colors together. Process for 40 minutes.

  • open color formula
    close formula
    • Natural/Starting Level:

      Level 5 base; Level 10 ends

    • Formula A:

      A New Color Bleach + Activation Source 20vol.

    • Formula B:

      A New Colour Pure Colour Blue (75%) + A New Colour Pure Colour Red (25%) + 1.50 oz. A New Colour Cream Base + 1.9 oz. Activation Source 5vol.

    • Formula C:

      A New Colour Activator 10vol. + A New Colour Pure Colour Violet (25%) + A New Colour Pure Colour Blue (75%) + 1.2 oz. A New Colour Cream Base + 1.5 oz. Activation Source 20vol.

    5

    Rinse and shampoo using Davines Alchemic Shampoo Silver and Alchemic Conditioner Silver. Dry and style as desired.

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