Articles > Events > Here’s What You May Have Missed at ISSE 2015
February 1, 2015

Here’s What You May Have Missed at ISSE 2015

close formula

The 2015 International Salon and Spa Expo in Long Beach, CA has come to an end, but we’re still sifting through all the hot news we gathered during our time there. Among the highlights—Martino Cartier previewed his new hair collection, Sassoon’s Mark Hayes gave Vidal’s daughter a new ‘do and a young lady from Vancouver, WA walked away with the grand prize in the American Crew U.S. All-Star Challenge! Regardless of whether you were there or not, here are the high spots you may have missed!




Who: Martino Cartier

The scoop:  “It’s a dream come true!” says Martino Cartier of his new hair care collection.  The guy with the biggest personality and biggest heart in the hair biz revealed that he personally created each and every formula in his new collection, which he presented with his signature flair—with wardrobe created by Beyonce’s costume designer no less!  And in typical Martino style—10 percent of all net profits of all sales go to his Wigs & Wishes organization for kids and women with cancer.

(website coming soon!)


Alyssa                                     Alyssa’s winning photo


Who: American Crew

Scoop:  Alyssa Brasket from Vancouver, WA picked up the grand prize in the American Crew U.S. All-Star Challenge. Her winning photo depicts what she feels are important new men’s trends—mainly side parts and overall longer lengths. What’s next? Alyssa heads to Rome in April to compete for the Global All-Star title! 






The scoop:  It’s the “year of haircolor” at PRAVANA, as the company celebrates the unprecedented success of its ChromaSilk, VIVIDS and PASTELS portfolios. The team is also proud to announce that PRAVANA Founder and President Steve Goddard has been selected to receive the City of Hope 2015 Spirit of Life Award!  Congrats, Steve!




Who: FHI Heat

The scoop:  No surprise here—the FHI Heat Stylus is flying off of shelves! It’s now available at Salon Centric, BSG and Armstrong McCall, plus other select distributors. If you haven’t checked out this tool yet, you’re missing something special.  It’s a thermal brush that does it all—smooths, curls, flips, waves, de-frizzes and tames—all without burning tender scalps or fingertips.  It’s so consumer-friendly, it’s a retail dream come true!






The scoop: We chatted with Amanda Patterson, Mindbody’s Director of Marketing, who revealed that the company is killing it with the Mindbody Connect mobile app. How much?  They’ve had more than 1.6 million downloads!  Why does this matter? Because customers are all about online booking—Amanda says that 40 million consumers now book appointments online!  Worth checking out as a way to make life easier for your busy clients!





Who: Sexy Hair

The scoop: Sexy Hair Top Dog Rafe Hardy took the stage to share how-tos on the unique Sexy Hair cutting method that keeps stylists’ bodies healthy and strong. Also, we’re kind of excited about the new Big Sexy Hair Full Bloom—a long-lasting spray that thickens and refreshes and actually keeps three-day hair smelling gorgeous!






The scoop: Winning the “glam” award was this high style new collection of salon furnishings, designed by Massimo Pizzoleo and Roberto Gigli—the guys responsible for the TONI&GUY Salon and Academy interiors.  The talented Massimo is the creative engine that powers the operation, along with his “godfathers”—TONI&GUY’s Bruno and Zak Mascolo and Paul Josephs. You can pick existing designs, or the guys will customize products that are as sleek and cool as a Ferrari just for your space!



Who: Rusk
The scoop: There’s a new creative energy surging at Rusk, and as a result, the company will have a whole new look in March. In the meantime, they’re cooking up creative new products in the lab!  Most recent launches? Working Spray, a super-dry mist with flexible hold, and Gloss Wax, the answer to a shiny finish with just a bit of hold.  Here’s a quick peek at more of what’s in store from Rusk!



The Sassoon Team               Eden Sassoon and Mark Hayes


Who: Sassoon Academy

The scoop: Sassoon International Creative Director Mark Hayes led the Sassoon team, which showcased the team’s signature graphic cuts and presented models from the new Nu-Pop collection. And, Mark performed a haircut on a very special model—Vidal’s daughter Eden Sassoon emerged with a sharp bob after Mark worked his magic! The night before, Eden had hosted a fundraiser for The Thirst Project, a charity dedicated to bringing safe drinking water to communities around the world.



Sacha Quarles                                      Martin Parsons


Who: Obliphica

The scoop: Two superstar educators drew crowds at Obliphica—but one had to leave early for a very special engagement. Celebrity Stylist Sacha Quarles (Sex in the City) shared techniques with the audience—and then took off to prep his client, Colin Farrell, for the SAG Awards in Hollywood. But luckily, legendary upstyle artist Martin Parsons took over, providing the crowd with his signature education, inspiration and hilarity!





Who: Uberliss

The scoop:  Seems that Uberliss had a very exciting year with its RituOil in 2014. Celebs like Amy Pohler and Selena Gomez have discovered this unique orchid and Argan oil complex, and it was part of many red carpet ‘dos throughout the year!


Christina Goree


Who: Wahl Professional

The scoop: This go-to clipper company launched RECHARGE—a new education program that focuses on the unique talents of each member of the WAHL education team. At ISSE—Christina Goree chose to share her mad fade skills, using Wahl clippers.





Who: HairArt

The scoop: Japan’s renowned Hisahiro Yamamoto demo’d HairArt Razarte (his creation), the first premium razor specifically developed to precisely cut hair at a perfect, 45-degree angle. It’s lightweight and ergonomic for easier maneuvering and greater control, and makes it easier for you to create those chic, deconstructed textures with soft, fluid movement that are all the rage!





Who: Malibu Wellness

The scoop: We can’t say much yet, but we can say that we got a preview of an exciting program that is launching soon—and it will be promoting the awesome, in-salon Malibu Makeover treatments that totally save and restore hair that’s been trashed by bleach, chlorine, hard water and gnarly scalp situations. Stay tuned for a BIG announcement!




Who: Andis
The scoop: Hear those screams? That’s the crowd cheering on their favorites for the Andis-sponsored Major League Barber Hot Hands Barber Battle! The competition was fierce…and so were the cuts! Andis also set up Clipper University to school stylists on all things clipper-related, and launched the new Classically Modern,You Collection of cuts. To promote the new collection, the company will be conducting a social media campaign called, “Capture #AndisInAction” which invited showgoers to post pics of Andis education classes, platform artists or products on Instagram or Facebook throughout the year to win great Andis prizes.


Who: L’ANZA Healing Haircare

The scoop:  Lookout professional haircare education—there’s a new power team in town!  L’ANZA’s Ammon Carver and Leah Freeman BROUGHT IT with an incredible presentation of fashionable, wearable haircolor and shapes, supported by “take them home and use them tomorrow” techniques and tips. We predict that we’ll be hearing a lot more from this dynamic duo—and that’s really good news for stylists who want to provide their clients with the latest looks along with healthy, shiny hair!




Who: Viviscal

The scoop:  This beloved provider of supplements for thinning hair (and secret weapon of supermodels and actresses) is celebrating 25 years of plumping up skinny strands! Where does the time go?  Happy anniversary, V!




Who: American International Industries (AII)

The scoop: Good news, Beard Farmers!  There’s a new beard care range in the Woody’s Grooming stable—Beard Conditioner, Beard Balm and Beard Oil. We also were pleased to learn that the company has launched EverGlaze—a new long-wear nail lacquer that lasts 7-10 days and comes in 48 colors. Goodbye Mr. Chips!



More from
Mark Hayes