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January 5, 2016

FUEL Makes Its Hollywood Debut!

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Film buffs, binge-watchers and channel surfers rejoice—The Golden Globes are almost here. On January 10 at the Beverly Hilton Hotel, Hollywood’s elite will shine, setting the newest trends with their glamourous red carpet fashions and expertly-coiffed hair.


This year, FUEL™, The Power Behind Beautiful Hair, will make their Hollywood debut as a VIP sponsor of the exclusive Secret Room event at the Globes’ Red Carpet Style Lounge on January 8.


“As a new brand, we are excited to be participating in the festivities for the Golden Globes,” says Richard Strom, FUEL™ VP of Strategy and Marketing, “and to introduce the newest shining star, FUEL™ Frizz Free Shine Mist, on such a prestigious platform.” 


During the event, Golden Globe nominees and celebrity stylists will get an exclusive preview of Frizz-Free Shine Mist. The instant shine finisher will join Texture Powder and Foundation Hairspray in the VIP gift bags to give celebs a first-hand experience of FUEL™ styling products.