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March 12, 2015

Farouk Systems Shines at IBS 2015

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New Product Releases, Global Board Members and Current Trends Set the Stage


Farouk Systems Inc. made a stacked appearance at this year’s International Beauty Show (IBS) at the Jacob K. Javits Convention Center in New York. IBS marks one of the beauty industry’s longest-running, professionals-only events, drawing in almost 63,000 salon owners and beauty professionals, who all came out to see up and coming beauty and hair trends.


Style and Color Specialist and recently appointed Global Board Member, Anna Cantu, dazzled attending audiences with the launch of the Kardashian Beauty Haircare line. She presented stunning updos, integrating Kardashian Beauty products: Black Seed Dry Oil, Take 2 Dry Shampoo and the Pure Glitz Hairspray.


Stage demonstrations continued with texture specialist David Bechet, who presented the CHI Enviro Smoothing Treatment System and illustrated its advancement in helping hair professionals to provide healthy smoothing options. 


Later, Global Board Salon Motivational Specialist Joe Anthony Pena took center stage and shared key elements for salon and career success as well as exhibited progressive cutting techniques. He presented the CHI Touch 2, CHI Escape and the DURA CHI Hairstyling Iron to help round out the styling portion of the event.


IBS attendees were invited to experience more exciting displays and future hair artistry entertainment with collaborative education when they join Farouk Systems at the 2015 Cancun Conference which celebrates 50 years of Farouk hairstyling and innovation. Register here!

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Anna Cantu