Farouk Systems Announces Title Sponsorship of Battle of the Strands
It’s the beauty industry’s equivalent of The World Cup—the most extreme hair, makeup and wardrobe competition. And Farouk Systems has just announced it will be the title sponsor of this year’s Battle of the Strands.
“Battle of the Strands is going to open the door for more people to be attracted to the profession and to see that hairdressing is much more than the stereotype,” says Farouk Shami, Founder and Chairman of Farouk Systems. “It’s an art, it’s a science and it’s a business. This platform will introduce the public to the real hairdresser.”
The competition is slated to take place on October 6 at the Mandalay Bay Resort and Casino’s LIGHT Nightclub in Las Vegas, where 16 winning salon teams from around the globe will compete in all areas of beauty, using breakthrough techniques and the hottest consumer trends.
“Battle of the Strands is going to open the door for more people to be attracted to the profession and to see that hairdressing is much more than the stereotype. It’s an art, it’s a science and it’s a business. This platform will introduce the public to the real hairdresser,” said Mr. Farouk Shami, Founder and Chairman of Farouk Systems.
Additionally, on October 5 and 6, 2014 Battle of the Strands will host its Platform Master Education Series to include both intensive workshops and look-and-learn classes from leading industry makers as well as cutting edge emerging educators. The education provided by Farouk Systems will be spearheaded by Patrick Kale, Artistic Director and Maurice den Exter, Creative Director of Cut and Design. Farouk Systems will also invite beauty students and professionals to attend their workshops: The Art of Hair, PRO Color, CHI TOUR Future Stylist & CHI Color for Students.
“As a company of hairdressers, we are proud to support a program that provides professional and student hairstylists with an international platform to showcase their talents, skills and creative artistry to the public,” says Lisa Marie Garcia, VP of Shows & Education at Farouk Systems.
This “battle” is sure to push the boundaries of hair, makeup, nail art and fashion, as teams showcase the ultimate in creative coiffure.
“These contestants are true artists who will be confronting the biggest beauty challenges of their lives,” says Kim Vo, international stylist icon and co-host of the show. “The teams are magnificent, and I have no doubt that the audience will be astonished when they see the magic these teams are capable of creating.”
Can’t make it to the show? The Battle of the Strands grand finale will be live streamed to more than 400 movie theaters nationwide, courtesy of Fathom Events’ Digital Broadcast Network. Tickets will soon be available for purchase here!
Additionally, this year’s event will be filmed as the centerpiece for a four-part television series on the Discovery Fit and Health Network. The no-holds-barred Global Beauty Masters will offer viewers a sneak peek into what really goes on behind the salon cape and throughout the competition. It is set to air Tuesdays at 5pm EST beginning in December.
For more information, visit www.BattleOfTheStrands.com.