Extreme Makeover: Lob Edition

If you’re not yet convinced of the power of social media to help grow your salon business, Edwin Ramirez’s story is going to change your mind. It was just an average day at the salon for Edwin, a stylist at Kut Haus Salon in Claremont, Calif., when a new client sat in his chair and requested balayage and a trim. OK…nothing unusal about that. So Edwin got to work—creating a custom color formula for his client. Edwin took photos of his work, asked his client’s permission to post and shared his balayage brilliance on Instagram. Natural Level: 5 Wella Professionals Color...