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March 1, 2017

Enter Our 1 Million Makeover Challenge!

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Photo by @shelleygregoryhair, BTC #ONESHOT
Hot Shot Winner for Best Transformation.


Because of YOU, BTC is celebrating 1 MILLION Instagram followers!! OMG! We are so proud of hitting this landmark and couldn’t be more grateful to our loyal community. And we wouldn’t be BTC if we didn’t do something amazing to recognize this milestone—and to recognize all of YOU! Drum roll please…here is our #btcmillionmakeover challenge!


One of our favorite things to post on Instagram? A jaw-dropping makeover! That’s why we want to see your favorite transformations. The best ones will compete in a March Madness-style bracket challenge—and the top makeover will get tickets to BTC’s COLOR, Cut & Style Show in Austin, Texas! Here are all the deets:


  • Post your best before-and-after transformation using #behindthechair #btcmillionmakeover by Thursday, March 9!
  • In the caption, make sure you list any color formulas and products you used to achieve your makeover.
  • BTC’s Mary Rector-Gable and the BTC Editorial Team will be choosing the most jaw-dropping makeovers for Round 1.
  • You’ll have a chance to vote and see how far your favorite goes in the bracket! (Psst: voters get entered for a chance to win a subscription to behindthechair.com On Paper!)
  • The #btcmillionmakeover overall winner gets two tickets to COLOR, Cut & Style, Aug. 20-22 in Austin, Texas!


Ready!? Start posting your #btcmillionmakeover shots NOW! And thanks again for helping us reach 1 million followers! We wouldn’t be here without you.