Articles > Color WOW Takes It To The Next Level
August 5, 2015

Color WOW Takes It To The Next Level

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It was last year when Jenine Adams from The Next Level Salon in Pensacola, FL got WOW’d… Color WOW’d. She was at BTC’s COLOR, Cut & Style Show in New Orleans—the largest stage show in the world of hair—when she decided to check out the BTC booth. There, she found Color WOW amongst the stacks of innovative products. “After seeing how it was used and what it could do, my initial reaction was ‘WOW!’ How appropriately named,” laughs Jenine. “I knew I had to have this product in my salon.”


And put it in her salon she did!

Color WOW is a mineral-based, professional powder that adheres to the hair. It’s not sticky or oily and it doesn’t dull or dry out your clients’ tresses. Unlike mascaras and other root cover-ups, Color WOW is water resistant. It stays in until you’re ready to wash it out. It’s the perfect, temporary root touch-up, so you can help her stay root-free in between salon visits.


The girls at The Next Level Salon WOW their clients!


Jenine and her salon have been more than pleased with the results. “Being a salon in Florida where the humidity is in the high percentages and people are in the water a good amount of time, Color WOW is our go-to for clients looking to touch up their grays between appointments. What I found really exciting, though, was the product’s ability to touch up highlights. WOW… what other product can do that?” she says.

And client response has been amazing. Everyone loves to cheat gray and hide that regrowth. “Once we show our clients how to use the product, they are WOW’d, and then…  they buy it,” says Jenine. “We love that it’s waterproof, swim proof and has unbelievable coverage. Clients love the little compact it comes in and the ease of application. Stylists and clients are surprised when they see the results.”


You’d think that maybe, just maybe, offering a temporary color service would keep folks out of the salon longer? No way! “Clients love it for using between appointments and in a pinch,” Janine says. It’s not a long term solution. She adds, “We haven’t experienced our clients extending their appointments after purchasing WOW.”


A Next Level stylist shows her client how to apply Color WOW.


And, best of all, everyone has a favorite color! Jenine says that Color WOW’s newly in-stock Red is quite a hit at her salon! “I was really excited when the Red became available, and as expected, once I showed the clients how to use it, they bought it. I’ve already sold out of my first order of Red!”

 Curious? See how to WOW your client here!