COLOR, Cut and Style – Day 3
On Day 3 of BTC’s 2015 COLOR, Cut & Style Show, Winn Claybaugh kicked off the day with a stirring and empowering presentation, and then the audience was launched on a joyful journey of bridal styling, modern takes on classic cutting, men’s looks, fashion trends and more.
COLOR, Cut & Style – Day 3
Winn Claybaugh, GHD & Kenra Professional, Wella Professionals, Aveda, Schwarzkopf Professional
On Day 3 of BTC’s 2015 COLOR, Cut & Style Show, the theme shifted to the latter—cutting and styling. Winn Claybaugh kicked off the day with a stirring and empowering presentation, and then the audience was launched on a joyful journey of bridal styling, modern takes on classic cutting, men’s looks, fashion trends and more.
WINN CLAYBAUGH—YOU MAKE THE PHONE RING
The Co-Founder and Dean of Paul Mitchell Schools is one of the industry’s most in-demand speakers—with good reason. His unique blend of humor and cut-to-the-chase wisdom makes audiences sit up and take notice, and leaves them feeling empowered. “You make the phone ring,” he told the crowd. “You create your own opportunities.” Winn spoke about the importance of hiring for attitude and gratitude; of selecting the right mentors and of keeping company with people who support you rather than tear you down. Winn shared, “Every day I ask myself, do I want to be bitter or do I want to be better?”
BTC’s Bridal and Updo Expert dazzled the Cut & Style audience with her low-key education style and on-trend special occasion work. She demonstrated her signature “undone” approach to Boho braids, smooth chignons and vintage waves; shared her tried-and-true techniques for prepping, and revealed her go-to products for the weddings she does around the world!
L’OREAL PROFESSIONNEL—THE CAPSULE COLLECTION
L’Oréal Professionnel Artists James Morrison, Heath Grout, Amit Abraham and Jennifer MacDougall demonstrated looks from the new collection, which features a new take on a graduated bob, lived-in texture and the trending wet look. James explained, “It’s about being able to take classic looks and do something funkier and edgier while maintaining commercial appeal.” Mission accomplished.
WELLA PROFESSIONALS—GLOBAL INFLUENCES
Wella Professionals Global Creative Artist Hester Wernert-Rijn traveled all the way from her home country of Holland to present her unique styling vision. Hester’s inspirations were varied and unique—indigenous North Americans, the artist Frida Kahlo and the graphic nature of Japanese esthetics. After presenting the “editorial” version of each look, she shared approaches for making each one suitable for the salon. Summing up, she commented on the importance of continuing to learn and refine your craft: “If you don’t open your heart to education,” she said, “you will always stand still.”
Inspired by the textures, muted tones and quiet repose of Elizabethan era portraiture, Aveda’s Sublime Spirit collection for fall/winter came to life on the Cut & Style stage, courtesy of Global Artistic Directors Allen Ruiz and Ricardo Dinis and Global Educator Bea Watson. The team also offered insights into upcoming trends, including a departure from undone-type cuts and textures into cleaner, sharper, more polished looks and strong fringes. They also shared a few styling “secrets” gleaned from their Fashion Week experiences.
SCHWARZKOPF PROFESSIONAL—AGELESS BEAUTY AND MODERN MEN
Schwarzkopf Professional’s Damien Carney and Rossa Jurenas returned to the CCS stage with a focus on cutting and styling. They covered essential elements like proportion, texture and fashion, and Damien revealed one of the most popular techniques behind his award-winning avant-garde photos. They were joined by OSIS+ Brand Ambassador Matty Conrad, who presented the day’s only men’s collection. Matty shared tips on key barbering points for fades and pompadours, and encouraged the audience to embrace men’s services.