COLOR, Cut and Style 2016: Day 2
The “COLOR” part of COLOR, Cut & Style is over, and we left Day 2 feeling so inspired! It was a strong day of fabulous coloring techniques capped off with the most cutting-edge editorial styling (and ways to bring those ideas to the salon). Plus, we heard from social media experts on how to get more likes and followers. And don’t miss this year’s show, August 20-22 in Austin, Texas! Get tickets now!
Mary’s Morning Inspiration
BTC Founder and Creative Director Mary Rector-Gable gave everyone a glimpse behind behindthechair.com by bringing some of her team onstage to talk about how we work. Here, we value a positive culture and strong teamwork, and we know nobody is above anyone else. The team shared their stories, and then an audience member came onstage to tell Mary how much BTC has helped her. It was amazing!
Positive vibes only! The BTC team took the stage this morning to talk about the importance of positivity in everyday life, whether you’re a salon owner or working behind the chair. In tough situations you always have a choice to be a victim or a victor– so choose to find the light. After this year’s COLOR, Cut & Style, we hope you’re inspired to do the same. #behindthechair #btccolor2016
Kim Vo is the best blonder in the biz (according to Vogue, so it’s totally true), so we loved seeing his technique for perfectly blonde babylights. Then Damien Carney, Rossa Jurenas and Ian Mayer-Marszalek showed us the latest cutting, coloring and styling techniques inspired by the fashion world!
This session was jam-packed! Philip Ring showed us his mindblowing pixelating technique, celeb darling Denis De Souza gave us Hollywood haircolor masterpieces and Ricardo Santiago demonstrated his effortless color melt technique. And we can’t forget emcee extraordinare Ben Mollin, who kept us all informed by asking his team questions about how they got into the industry.
Farouk Systems’ Anna Cantu, Richard Jordan, Patrick Kalle and Maurice den Exter presented their “Shade Collection,” which featured rich, ruby reds, smoky violets, dusty rose golds and the team’s signature “marbling” technique. They also gave us tips on how to really customize a look to match a client’s personality. A color inspired by the detailing on a neck tattoo? Yes, please.
The label.m International Education Team—Efi Davies, Richard Mannah, Kevin Luchmun, Cos Sakkas and Indira Schauwecker—helped us switch gears from color to styling. And this was not just any styling! label.m just did more than 30 shows at London Fashion Week, so their backstage techniques were amazing to watch. The team showed us how classic techniques like braids and fingerwaves can be amped up to avant-garde level in any situation—from super editorial for magazine shoots to a simply playful twist on a classic braid.
“Social Studies” Media Panel
We capped off Day 2 with an unprecedented panel at our show: the “Social Studies” Media Panel! We brought together seven of the top social media stars for an enlightening discussion on what it takes to grow your social following. Johnny Ramirez (@johnnyramirez1), Anh Co Tran (@anhcotran), Mark Bustos (@markbustos), Matty Conrad (@mattyconrad), Stephanie Brinkerhoff (@hairandmakeupbysteph), Rebecca Taylor (@rebeccataylorhair) and Linh Phan (@bescene) gave us all the dirt.
We invited social media superstars @markbustos @johnnyramirez1 @anhcotran @rebeccataylorhair @bescene @hairandmakeupbysteph @mattyconrad to our stage to talk about how to build your brand, best practices and how to deal with haters. “Don’t let your self worth come from what other people say or how many followers you have,” says @hairandmakeupbysteph. #btccolor2016 #behindthechair