Articles > COLOR, Cut and Style 2014: Day 3
September 19, 2014

COLOR, Cut and Style 2014: Day 3

Attendees loved the BTC COLOR Show so much, they didn’t want it to end. So BTC added a third Cut and Style day, showcasing the world’s top talents. From high fashion session work to precision cutting and expert finishing, Cut and Style artists from TONI&GUY, Bumble and bumble, Redken, Aveda and Moroccanoil brought a brand new dimension to the event. The verdict? Let’s do this all again next year!

TONI&GUY—New Classics

TONI&GUY’s Zak Mascolo, Austin Finley, Lindsay Baker and Mayra Rodriguez kicked off the day with the unveiling of the TONI&GUY New Classics Collection. Zak explained that the company created the new collection—which takes classics like the bob and long layers—in order to put a modern spin on the classic shapes and styles. The team demonstrated several of the looks from the collection—including a textured, layered cut; a man’s clipper-over-comb with block layers; a cropped cut and a modern French twist.

 

Bumble and bumble—The Artistry of Laurent Phillipon

Making his first ever appearance on a hair stage, Bumble and bumble Global Artistic Director Laurent Philippon presented a segment that brought his book—Hair Fashion and Fantasy—to life. The artist covered the importance of developing the “eye” in three ways—through cultural and historical references, through precision cutting and through immersion in fashion. “It’s all about technique and eye,” said Laurent. “You can’t have one without the other.”

Redken—Adding Value for Your Clients

As expected, Redken Global Artistic Director and two time winner of the BTC’s Stylist Choice Award for best Platform Artist Sam Villa, along with Redken Artist Hugo Urias, brought salon-friendly cutting and styling tips and techniques to the Redken segment. Sam encouraged the audience to put a new spin on tried-and-true techniques in order to add value to salon services. The pair presented new approaches to sectioning, flat ironing and braiding that attendees could take home and put into practice the day they returned from the show.

 

Aveda—Romantic Grandeur

Aveda Global Artistic Directors Allen Ruiz, Tippi Shorter and Ricardo Denis did what they do best—finishing, working with texture and cutting. Each presented looks based on Aveda’s current Romantic Grandeur Collection, which imagines a scenario of worn but elegant couture with ’20s flair.

 

Moroccanoil—The ‘70s Italian Riviera

Coming straight from Fashion Week, the irrepressible Peter Gray presented a whimsical collection of outsized looks for Moroccanoil. Inspired by the ‘70s heyday of chic and glamour on the Italian Riviera, the Moroccan Oil team built towering, outsized looks, complemented by Jerry Hall-inspired fashions and accessories. 

Discipline—The Cut and Style Finale

Given a shape or pattern for inspiration, each team was asked to create a final look that embodied the discipline of the arts of cutting and styling. From TONI&GUY’s aerodynamic flip to Aveda’s organic spheres and Laurent Philippon’s webbed cocoon, the inventiveness and creativity brought the audience to its feet and ended the weekend perfectly.

More from
Peter Gray