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Articles > CHI Miss Universe Style Illuminate Launches During Miss Universe Pageant
November 16, 2014

CHI Miss Universe Style Illuminate Launches During Miss Universe Pageant

During the 63rd annual Miss Universe pageant, Farouk Systems introduced the Miss Universe Style Illuminate Hair Care Line by CHI®. Inspired by the beauty, confidence and hair versatility for which the Miss Universe Pageant is known, CHI® created the Miss Universe Line to provide the convenience of molding several styles in one day. The new line, produced with key ingredients and conditioning anti-oxidants to enhance volume and hold without buildup, launched nationwide in January.

 


 


For more than a decade, Farouk Systems and CHI® have experienced a successful partnership and sponsorship of the Miss Universe Pageant. The 2015 pageant brought together both CHI® Hair Care and the Miss Universe Style Illuminate Line, contributing to the styling needs of nearly 90 contestants from different countries around the world. Both lines were used by CHI®’s highly-trained styling team spear-headed by the company’s Global Board Member, Tammy Mixon.

 

“In order to achieve so many looks on so many hair types and textures, we rely on CHI® Hair Care and the Miss Universe Style Illuminate Line to provide the results we need,” says Tammy. “The lines allow us to successfully create consistent, beautiful styles for each contestant from photo shoots to on-site appearances to the actual live airing.”

 

Tammy says in addition to using the lines to style Miss Universe contestants, she also uses them at photo shoots and in the salon. Her favorite product, she says, is the Set the Stage Blow Dry Spray. “On damp hair it gives great shine and condition to the hair,” Tammy notes. “But at the same time it actually speeds up the blow drying process. It’s like no other product I’ve used before.”

 

Farouk Systems Elite Artist and Miss Universe Stylist Albert Luis also uses the Miss Universe line in his salon and on his bridal clients to achieve beautiful, healthy hair. “Whether a woman is on stage, heading to work or enjoying a night out, Miss Universe products offer versatility for every hair type and busy lifestyle,” says Albert. “From the dry shampoo to the hairspray, I can expect a finished look that is at the same level of a pageant titleholder.”