Articles > Events > BTC’s Million Makeover Challenge Winner Announced!
April 6, 2017

BTC’s Million Makeover Challenge Winner Announced!

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Drumroll, please…Here is the winner of the 2017 #btcmillionmakeover challenge—our March Madness-style makeover contest (and the full how-to!)


850 Entrants, 16 Semi-Finalists! Voters chose the top makeover!
More than 850 of you participated in our celebration contest of BTC hitting 1 million Instagram followers by sharing your best before-and-after shots! We picked our top 16 transformations and you helped us by choosing our Elite 8, Final Four and Top Two. More than 2,000 of you voted to pick our winning makeover!



First, let’s take a moment to celebrate all of our 16 Semi-Finalists
and their Instagram-worthy transformations!


Here is the winner of the #btcmillionmakeover challenge and
two tickets to BTC’s COLOR, Cut & Style show in Austin, Texas!


Congratulations, @aaashleee!



Color Formulas:
Formula A (base):
Easily Blond 2020 Bleaching Powder + Trionics Lift Thru Developer


Formula B (ends): Easily Blond 2020 Bleaching Powder + 20-volume developer + Keratin Complex Vital Shot


Formula C (base toner): Kenra Color Permanent 7SM + 8SM


Formula D (ends toner): Kenra Color Permanent 8SM + Kenra Booster Violet


 Apply Formula A to the base.


2. To remove the green color, apply Formula B to the ends.


3. Shampoo with Joico K-Pak Color Therapy Shampoo. To fill and tone out any lingering green, shampoo again with Celeb Luxury Viral Extreme Purple Colorwash.


4. Condition with Joico K-Pak Moisture Intense Hydrator.


5. Apply Formula C to the base. Then, apply Formula D to the ends.


Can’t get enough of the competition?
Enter BTC’s annual #ONESHOT competition! As always, #ONESHOT is broken into two different categories. #HOTSHOT offers 18 categories and celebrates the real hair being done behind the chair. #BIGSHOT has six categories and celebrates editorial hair being done in studios.


To enter, simply upload your photo to Instagram starting Wednesday, March 22 through Monday, May 22, and hashtag the photo for each category you want to enter. Don’t forget to use #behindthechair in your caption and one of the 24 categories! Check them out HERE!