Articles > BTC’s Connection Center: An Intimate Space for Creative Collaboration
October 5, 2015

BTC’s Connection Center: An Intimate Space for Creative Collaboration

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One of the perks of attending BTC’s COLOR, Cut & Style Show isn’t just the amazing education—although there is plenty of that—but also getting an all-access pass to the Connection Center. BTC’s Connection Center offers much more than your typical hair show exhibit floor. For starters, there is no loud music or microphones. No shirtless guys on stilts or bargain basement deals. Instead, all you see is white drapes inspired by the Delano hotel, a lounge with art books, cocktails and 30 of the absolute best-of-class manufacturers who use their studios for new product launches, sharing techniques and personal time with the biggest artists and educators in the world.


Plus, BTC’s lounge space includes a photography space so you can see the looks that walked the stage up close and meet the artists behind them. With all of this amazing education it’s no wonder we have been sold-out for four years straight!

Attendees were also able to collect two technical how-to cards providing a beautiful, wearable cut, color or style, along with the technique for achieving the look at every studio. By the end of the event, stylists had an amazing library of new, on-trend looks to take back to the salon in addition to the amazing education they received on Main Stage.

This year’s Connection Center Sponsors included:



Baker’s De-Bulker




Biolights Color

Brazilian Bond Builder

Color WOW

Farouk Systems

Davines Flamboyage







Get your invisibobble today!


Kenra Professional


Keratin Complex

L’Oréal Professionnel


Paul Mitchell

The Power Styler


Get your Power Styler today!




Sam Villa

Schwarzkopf Professional

Sebastian Professional



Tangle Teezer



Wella Professionals