BTC’s COLOR, Cut and Style – Artists
Questions bubble up in your mind all day. “Why do some hair photos look so good on social media, and mine don’t?” “I think I might like to teach—where do I start?” In just a few months, the curtain will rise on BTC’s 2015 COLOR, Cut & Style Show in New Orleans, September 26-29 so we cornered our COLOR and Cut & Style Stage headliners to pose some of your most pressing questions.
BTC’s COLOR, Cut & Style
The Artists Take On Your Most Puzzling Questions
By Jackie Summers
Questions bubble up in your mind all day. “Why do some hair photos look so good on social media, and mine don’t?” “I think I might like to teach—where do I start?” In just a few months, the curtain will rise on BTC’s 2015 COLOR, Cut & Style Show in New Orleans, September 26–29. There you will learn from the best artists in the world. Collectively, these pros bring a breadth and depth of knowledge that is found nowhere else.
If you haven’t booked yet, hurry! To get your tickets, visit: behindthechair.com/theshow. In the meantime, we cornered our COLOR and Cut & Style Stage headliners to pose some of your most pressing questions.
Anthony Mascolo, Internatoinal Creative Director, TIGI®
Q: I love taking photos of my clients to post on social media. What’s the best way to shoot haircolor with my smartphone? Should I shoot in the salon or outdoors? Any other tips to make my color look its best in photos?
Anthony: Ensure you have plenty of light on the hair, and keep in mind that shooting hair against a plain background is best. By all means try shooting outside, but I find it’s often best to shoot hair indoors. The main thing to do to help your iPhone shots look as good as possible is to focus on “post-production.” Meaning, there are plenty of excellent apps available that can enhance your picture after you take it. There are many to choose from, and they can often be downloaded for free. Play around with several until you find your favorites.
Allen Ruiz, Aveda Global Artistic Director, Hair Styling
Q: It seems like everyone in my salon—including myself—has a “signature” blow-dry. We do them the same way every time and as a result, every client walks out looking the same. How can we change up our blow-dries, and offer a variety of results to our clients?
Allen: I require everyone on my salon team to train in a variety of blow-dry techniques (wrap-dry, round brush, diffusing, etc.) and to be sure to use the technique that best enhances the cut, style and finish for each client. Also, the finishing products and the tools you use make a big difference. Having a variety of brushes—like a Mason Pearson, various round brushes, etc.—on hand will give your work variety.
Becoming an educator?
James Morrison, L’Oréal Professionnel Artist
Q: I’ve been a stylist for many years and am now serving as our salon manager. I realize that what I love most about my job is teaching/mentoring our staff. How can I shift into education? Do I need the backing of a big company or are there other ways to share?
James: I applaud you for your passion! The first step would be to hone your skills as an educator. Typically, the large manufacturers offer educator trainings to prepare you for teaching. At L’Oréal Professionnel, for example, our artists first become involved in our Expert Network where they learn the fundamentals of the brand language, coloring and cutting systems. It is there they also become more exposed to our educational trainers and facilitators to understand our method of teaching. From there, you can audition to become part of the artist network. As Artists for the brand, we focus not only on what we teach but how we teach. Therefore, all educators go through a rigorous training program based on adult learning methods and personal development. On top of that, being involved in the brand’s artist networks exposes you to other great hairdressers you can learn from and then of course, also allows you to share your knowledge and practice what you’ve learned. I would strongly encourage you to reach out to your product representative and find out how you can get involved.
Opening a salon?
Robert Cromeans, Global Artistic Director of John Paul Mitchell Systems and owner of A Robert Cromeans Salon & Walk-In Salons by Robert Cromeans
Q: I’ve built a very successful clientele in a high end salon, and I’ve saved and saved. Now I’m taking a chance and opening my first salon. Am I crazy? What should I do and what should I NOT do to succeed?
Robert: Not everyone should be a salon owner, but if you make that decision, here are a few things to keep in mind:
1. Visibility is a must and location is everything. When choosing locations, I look for a minimum of 20 percent walk-in traffic.
2. Be realistic about your build-out. Don’t allow your ego to take over (My most recent salon cost $50,000 for the total build-out and that’s great)!
3. You should have enough money to cover at least three months of both payroll and rent in the bank to start.
4. Keep in mind that when you put your name on the door, you’re the coach, the accountant, the cleaner, the motivator, the police and the parent. And you’ll still do hair full time! Try to work on your business as much as you will work IN your business. Both are equally important.
5. Partner with a solid professional company like John Paul Mitchell Systems so that just because you’re in business FOR yourself, you’re not in business BY yourself.
6. And probably the toughest advice of all—do not steal hairdressers from other salons…ever! Take an apple from the tree not the barrel. When you grow your OWN stylists, that’s true OWN-ership!
Studio hair vs. salon hair?
Mark Leeson, Goldwell Hair Color Global Brand Ambassador and British Hairdresser of the Year 2014
Q: What do you see as the key differences between the hair created for photo competitions and the hair created for salon clients? What elements of each can be applied to the other?
Mark: Generally hair created for a photographic competition is much more extreme and high fashion than the work we are doing in the salon. However, it greatly depends on the purpose of the photo shoot as to what we create. If it’s an award entry, then it is likely to be highly creative and is inspiration for clients that come into the salon. We always say to our clients that we know they don’t want every element of the hair that we showcase, however they can take inspiration from it. For example, if we’ve created an all over pastel color that’s quite a statement, they could just have a few pieces of pastel put through the hair. The same with cuts; they don’t have to have the most high fashion version—everything from the runway is filtered down into main street and it’s the same with hair. It’s inspiration and that doesn’t mean that it can’t be adapted for the individual.
Surviving and thriving in NYC?
Dimitrios Tsioumas, Goldwell Artistic Team Director and Global Master
Q: I’m a fairly new stylist, but I have big dreams! I know that in order to make those dreams come true (make a lot of money, do photo work and fashion shows) I need to live in New York. So I’m moving to the Big Apple! Were you always in New York or did you move to the city? What is your advice for surviving and thriving in the most exciting, and toughest city in the world!
Dimitrios: I moved to New York eight years ago from the DC/Maryland area. I left behind a salon that my sister and I built over 10 years, full of beautifully loyal clients and friends. But you must sacrifice some things and you must persevere. I’ve known that I wanted to be an artist since I was 14, and I’ve been working at it for nearly 20 years. You have to be receptive to constructive criticism while maintaining faith in yourself, and that’s not always easy.