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Articles > Battle of the Strands Showcases Best of Avant Garde Hair
October 8, 2014

Battle of the Strands Showcases Best of Avant Garde Hair

In early October, 16 international salon teams were welcomed to Sin City for Battle of the Strands 2014, a show referred to as “The World Cup of Beauty”—a hair, makeup, nails and fashion competition showcasing avant garde looks from across the globe. After a week of grueling challenges, six teams competed on stage in front of hundreds for the title of Global Beauty Master during the show’s finale at the Silverton Casino Lodge in Las Vegas in an unforgettable night of fashion, fantasy and really big hair.

 

Now in its fourth year, ‘Battle’ was sponsored by Farouk Systems and hosted by Woody and Amy Michleb, Creative Director and National Training Directors for Elizabeth Arden Red Door Spas. The finale was streamed live to more than 360 movie theaters around the country. The show is also slated to air as a series entitled Global Beauty Masters on Discovery Fit and Health starting December 2, 2014.

 

 

The theme of this year’s show—“Breaking Boundaries”— was revealed to the finalists—from salons in Canada, the U.S., Mexico, Puerto Rico and Jamaica, two days before the finale. They then had less than 48 hours to plan and execute a look inspired by the theme. Interpretations ranged from “breaking through” time (merging looks from the past and the future) to “breaking through” cultures—combining hair and fashion elements from different cultures around the world.

 

“We were inspired by old sci-fi movies like The Fifth Element,” said one of the U.S. salons, Hair Love Magic, on stage. “We wanted to fuse fantasy and fun.” She Haircare from Mexico, on the other hand, drew inspiration from the landscape of their native country. “We used a lot of details incorporating Chuspata, a variety of root prevalent in Mexico,” they said.

 

 

Five respected industry judges: Patrick Kalle, Farouk Systems Creative Director; Babak, award-winning fashion beauty photographer; Dusan Grante, Arthur Christine Creative Director; Diana Schmidtke, celebrity men’s grooming expert and Krista White, America’s Next Top Model cycle 14 winner, helped select the winning salon.

 

“We were looking for something we had never seen before,” says Patrick.  “But the most important thing is it’s a competition for hairdressers, so we like to see real hair.”

 

Although the winning team must be kept a secret until the premiere of Global Beauty Masters, we can tell you the winning team has gone on to compete in a throw down against the 2012 and 2013 winning teams. The winner of both challenges will be announced during the show.

 

You can also check out all the photos of the on-stage action here!

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Patrick Kalle