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Articles > Aveda Went Cheeky at NAHA
July 27, 2016

Aveda Went Cheeky at NAHA

Aveda gave attendees of the North American Hairstyling Awards a breath of fresh air with “Cheeky Pop,” the brand’s five-model artistic presentation by Global Creative Director Antoinette Beenders. The exuberant, playful presentation was an artistic tribute to Aveda’s heritage—beauty, wellness, environment, fashion and art. Antoinette was inspired by a recent exhibit at the Albert Hall museum in London that showcased works of art as influenced by iconic pop artist Andy Warhol.

 

 

The “Cheeky Pop” models walked a runway lined with floating flowers and petals, while wearing custom-made organic cotton dresses bursting with bright floral designs that swung to the music. The sculptural hair styles featured a graduated styling technique that Antoinette noted “provides an instant hair cut without scissors.” All models displayed Aveda Hair Color that paired beautifully with the architectural, couture hairstyles. The makeup corresponded with the theme as pops of color were vibrantly displayed on the models lids and lips through their beautiful, fresh skin.

 

 

“‘Cheeky Pop’ is part pop art, part anime and a whole lot of Aveda,” Antoinette says. “I wanted to present something joyful and beautiful, a moment of happiness and pure playfulness. The looks were all about a happy lightness, from the vibrant Aveda Hair Color to the fashion-forward flouncy dresses.”

 

 

Antoinette was assisted by a team of Aveda artists, including four members of the Aveda Global Artistic Team: Allen Ruiz, Aveda Global Artistic Director, Hair Styling; Janell Geason, Aveda Global Artistic Director, Makeup; Ian Michael Black, Global Artistic Director, Hair Color; and Tippi Shorter, Aveda Global Artistic Director, Textured Hair. Also contributing were Bea Watson, Global Educator, Hair Styling; Anne Skubis, Aveda Makeup Purefessional™; and Aveda Editorial Artist Robert Grimes, 2015’s NAHA Hairstylist of the Year and Contemporary Classic Award winner.

 

 

Watch Ian Michael Black give us a behind-the-scenes peek before the show!

 

 

See all the photos from NAHA!

 

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Antoinette Beenders