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October 4, 2016

Aveda Mid-America Show Delivers Huge Dose of Inspiration

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The 2016 Aveda Mid-America Show in Cincinnati was a hit! With names like Tippi Shorter, Global Artistic Director, Textured Hair; Ian Michael Black, Global Artistic Director, Hair Color; Ricardo Dinis, Global Artistic Director, Hair Cutting; and Janell Geason, Global Artistic Director, Makeup; the more than 1500 attendees got a huge dose of education and inspiration.


Aveda Mid-America is a celebration of hairdressing for salon professionals chock-full of technical and creative presentations while fostering a deep connection to Aveda’s heritage of distinctive artistry and environmental responsibility.


Some of the highlights:

Tippi Shorter gave textured hair cutting tips.


Tippi Shorter’s presentation of a shortened version of her curriculum on textured hair cutting called Architexture. After her models walked the runway, Tippi shared styling tricks she uses on her celebrity clientele.


Ian Michael Black created these gorgeous sequined ponytails.


Ian Michael Black presented two distinct segments. The first showcased Aveda’s new, exclusive technique—Eclipting Color. The second featured two models with vibrantly hued ponytails encased on ornate sequins, and it totally wowed the crowd for its editorially-focused vision that displayed the power of Aveda color.


Janell Geason gave three presentations on makeup
and how it enhances natural beauty.


Janell Geason spoke to the influence of makeup to enhance natural beauty. First, she showcased the new, deeper-hued shades soon available in the Innter Light Mineral Dual Foundation. Later, she gave the audience a sneak peek into Aveda’s limited Spring/Summer 2017 collection, Solstice Bloom. For her last segment, Janell showed her personal collection, Gold Noir, featuring stunning smoky eyes and beautiful, luminescent skin.


Ricardo Dinis demonstrated sculptural cuts.


Ricardo Dinis demonstrated his artistry and technical expertise by featuring sculptural haircuts inspired by 1960s minimalist sculptural art. “To truly appreciate a beautiful haircut, you have to walk around it, just like a sculpture,” he said.


Geno Chapman (left) and Lupe Voss showed editorial looks that work for everyday.


Aveda Guest Artists Lupe Voss and Geno Chapman teamed up to wow the crowd with superb color and styles that are editorially stunning but meant for everyday looks. “Both Geno and I work behind the chair daily, so for the show we took what we do at the salon and amped it up to the next level to present editorial looks that are still accessible and beautiful,” Lupe said.


Fab color by the Van Michael Salon team.


The Van Michael Salon team (also Aveda Guest Artists) started the show with a big drumroll—literally—as a marching band joined them on stage while the team presented beautiful hair in varying lengths showcasing cut, style and color. Models inspired the crowd to get ready for a day full of beautiful artistry.


Gorgeous hair by the Aveda Canada Team.


Ray Civello, President of Aveda Canada and the Aveda Canada Team closed out the day with a three-segment show designed to inspire, move and motivate stylists to live their best lives. As always the looks were not just striking, but they encompassed meaningful stories. In the final segment, Team Canada did an homage to the honeybee and presented three breathtaking and intricate headpieces constructed of human hair that were shaped like honeycombs. The queen bee and her angel honeybees walked the stage last— a beautiful end to a day full of inspiration.


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