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May 14, 2015

Are You Tecni.Art’s Next Star Stylist?

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Win an All-Expense Paid Trip to BTC’s COLOR, Cut & Style & a Coaching Session with L’Oréal Professionnel’s James Morrison  


Are You L’Oréal Professionnel’s Next Star Stylist? ENTER NOW & You Could Win a Trip to BTC’s COLOR, Cut & Style 2015! 


BTC’s COLOR, Cut & Style offers stylists the ability to engage in many once-in-a-lifetime opportunities and L’Oréal Professionnewill be presenting one stylist with the chance to learn from an industry expert at the COLOR, Cut & Style show! L’Oréal Professionnel Artist and Industry Icon, James Morrison will be taking to the Cut & Style stage on Tuesday, September 29, but before he does, James and the L’Oréal team will celebrating the launch of their newest line, Tecni.Art. And to celebrate the launch, James and the L’Oréal Professionnel team want to invite YOU! By entering in the Tecni.Art’s Next Star Stylist contest, you could win a 1-on-1 coaching session with James at COLOR, Cut & Style—an event this lucky winner will get to attend for free!



The contest, which kicks off on June 15, implores stylists to follow @LorealProUS on their public Instagram accounts. From there, stylists should create and photograph their unique looks on their clients using L’Oréal Professionnel styling products, such as L’Oréal Professionnel Tecni.Art . To enter into the contest, simply upload your photos to your Instagram accounts, tagged to @LorealProUS and hashtagged with #Tecniartcontest. One or more Instagram accounts may be used for this contest—however duplicate images on both accounts won’t count as two submissions, so make sure all of the photos are entirely original. Contestants have until August 15th to enter the Tecni.Art contest and are able to submit one original post per day per Instagram account. Although it may be tempting, use of any automated entry methods will void all entries and result in a disqualification for the contest.



After all is said and done, L’Oréal’s judges will select one Grand Prize Winner and two First Prize Winners by August 27. They will base their decisions on the following criteria: 50% overall look, 30% appealing hairstyle and 20% on how well the hair complements that client’s facial features. 


The Grand Prize Winner will get an all-expenses paid trip to New Orleans for BTC’s COLOR, Cut & Style 2015 on September 26-29. This stylist will receive a VIP show package, allowing them VIP seating for the 2-day COLOR education stage and the 1-day Cut & Style stage, along with 3-day access to the BTC Connection Center.


Along with an all-expense paid trip to COLOR, Cut & Style, L’Oréal is giving the Grand Prize Winner the gift of education with a one hour coaching session with James Morrison, learning how James creates his signature cuts and styles using the Tecni.Art lineup. As well, the winner will be featured in Behindthechair.com On Paper’s Issue #4—their experience documented and shared with our BTC members! As well, L’Oréal will use the winning entry in an email blast to their network of salon owners and stylists.


Those selected as the two Frist Prize Winners will receive their selection of the Tecni.Art products, valued at over $200 per recipient. The Grand Prize Winner will also receive their selection of the Tecni.Art lineup. So we have one question for you: Are you L’Oreal’s Next Star Stylist? ENTER NOW!


See the full NEW L’Oréal Professionnel Tecni.Art product portfolio! 

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