Articles > A Sneak Peek at Premiere Orlando 2010
May 7, 2010

A Sneak Peek at Premiere Orlando 2010

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The BTC office is buzzing with anticipation because in a few short weeks, we’ll be heading down to Orlando, FL for what promises to be three of the most exciting days of our year. The Premiere Orlando Beauty Show never, ever lets us down. They bring in the coolest educators and platform artists, they offer the best color and cutting education, the business forums are uber-informative, and the show floor is always packed with the latest and greatest products and tools. And this year’s show promises to be one of the best ever.  Here are all the amazing things we’re gearing up to see June 5-7 in sunny Orlando.



This one’s a no-brainer. Premiere’s mainstage is going to be off the chain, chock-full of the best educators in the biz. Plus, BTC’s Mary Rector-Gable will be splitting her emcee gig with Bravo TV star (and BFF of BTC) Tabatha Coffey. Here are some of the appearances we’re super excited to see:


Paul Mitchell is bringing in all-stars like Robert Cromeans, Angus Mitchell, Scott Cole, Linda Yodice and Takashi Kitamura for their mainstage presentations. Be ready for inspiration abound since this team knows how to BRING IT!



TIGI’s International Creative Team, led by none other than the legendary Anthony Mascolo, will be presenting another one of their thrilling fantasy shows. TIGI’s mainstage performances are nothing short of exquisite, and if you happened to see their live presentation BTC’s Stylist Choice Awards in March, you know that you’ll be in for quite a sweet treat in Orlando.


Alfaparf will be bringing in the Mahogany Hairdressing Team, featuring Richard Thompson, for an exclusive US appearance—only at Premiere—as they present Evolution of Color: Rertromoderna. If you’re into learning about the most up-to-date styling techniques, this is the show to see. The team always keeps a close eye on fashion around the world, regularly checking in with UKs top fashion gurus to make sure that the trends they present are in keeping with the latest couture movements. This highly motivating, exiting show is one you definitely won’t want to miss. 


Nick Arrojo and team reveal the latest trends and techniques in scissor and razor cutting in this trailblazing mainstage show. They’ll showcase asymmetry, disconnection, undercutting, aggressive spiral-shaped layering and short-to-long cutting. This is the inside track on the arrojo approach to modern and creative, trend-conscious hairstyling.



Martin Parsons is bringing his A-game for all the updo specialists in the biz! Wedding season is upon us. So if you want some quick, easy and beautiful updo ideas, you must see Martin Parson’s mainstage show. Period. He’ll highlight the latest looks for special occasions including fabulous finishes on short and medium hair as well as long hair upstyles.
Plus, don’t miss more amazing presentations from Patric Bradley, Matrix, American Crew and Rusk!



Don’t miss the chance to see all your favorite artists on stage. Click here to register now!


Since we won’t be hosting Stylist Choice Awards this year, we thought of another awesome way to bring all of the best platform artists to you in a fun, intimate atmosphere. All weekend long at the BTC Booth, we’ll be hosting a meet & greet session with your favorite artists including Anthony Mascolo, Tabatha Coffey, Nick Arrojo, Kim Vo, Sam Villa and Beth Minardi! We’ll have a professional photographer on hand to snap some candid shots of you and your favorite industry BFF. Plus, we’ll have tons of copies of our magazine on hand so you can capture some sweet autographs. Sam will even be doing a cutting demonstration on stage, and Tabatha will be hanging out at the booth ALL DAY on Sunday! While you’re there, don’t forget to pick up one of our best-selling tees or tanks (ps–they look pretty sweet with Tabatha’s autograph on them!) We’ll have plenty going on all weekend to make all of your show dreams come true, so stop by and say hi!


One class we know you’ll want to catch is Beth Minardi’s “Conversations in Color,” sponsored by Joico and Vero K-PAK Color. Attendees can spend three exciting hours with BTC’s cover girl and the High Priestess of Haircolor as she takes you on an in-depth journey into the wonderful world of professional haircoloring. Beth brings her years of salon and manufacturer color experience into your hands, your heart and your head. You’ll leave with career-changing ideas, techniques and enthusiasm. This is your chance to elevate your color knowledge to a whole new level. Register now and receive a free gift from Joico at the show.



Another class we can’t wait to see is “Haircoloring the Future,” featuring Jo Blackwell-Preston. If you haven’t heard all the buzz about INOA, the new ammonia-free color line from L’Oreal Professionnel, it’s possible you might be living under a rock. And if you want to learn more, come to the this class. Here, you can experience Innovation NO Ammonia up close and personal. Plus, you’re bound to get inspired by Jo as she brings her message to life. You’ll leave this class ready to achieve your dreams, excel in your art, succeed in your business, and do some amazing haircolor! Don’t miss this opportunity to catapult your haircolor business to a new dimension. 


Plus, catch “colorful” classes from Redken’s Leah Freeman; Clairol Professionel’s Anita Gutierrez and Danny Lapointe; TIGI Colour’s Susan Roberts Cooper and Berry Bachen; Keune’s Roy Peters; Framesi’s Tina Crenshaw and many more. Register now!


Attention all colorists! This is some of the best color education you can get! Click here to register now!


Wella and Sebastian have some truly unique events going on off the show floor—Wella Trend Vision and Sebastian Fearless Hair Fashion. Be the first to enter the entirely new beauty show educational experience from P&B Professional Beauty. Here’s their schedule:
Trend Vision 2010
Sunday 12:45-2
Monday 11-12:15
Fearless Hair Fashion
Sunday 11-12:15
Monday 12:45-2



This year’s Global Texture lineup is bigger than ever. Premiere Orlando has once again compiled the paramount names and front-running educators in the business including Patric Bradley; Chuck Caple; SoftSheen-Carson’s Carla Jones; Salon Exclusive’s Ruben Scott Byrd and Yolanda Smith; ASHTAE Product’s Wendy Evans; Barry Fletcher; Vitale Pro’s Rob Willis; James Adams; Miki Wright; Maurice and Carnett Burnett and many, many more. Get in on the action!


Everybody knows that it just isn’t a beauty show without some fabulous business education, and this year, Premiere is delivering just that. Here are a couple of business forums we definitely don’t want to miss.


Business of Beauty: The Client Experience, featuring Ann Mincey
Let’s face it. Your salon clients need product and will buy product. Where the buy it from is another story. Make sure they’re buying retail from you! Don’t know how to make this happen? Join industry legend Ann Mincey as she brings perspective to what the client experience means to your business. Learn how to help guide your clients through the sea of product choices to help ensure the positive salon experience continues at home between appointments. Ann will teach from PBA’s landmark retail study “Business of Beauty: Maximize Your Profitability” to help you understand how to use the report’s “8 Steps to Retail Success” to ensure you are creating the ultimate client experience.



Back to Basics: Ritz-Carlton Style
Will you be at the show with your whole salon team? Then this is a presentation you won’t want to miss. Back to Basics stresses the importance of personal accountability by focusing on the important elements of delivering excellent customer service. The program examines how every employee in your organization it important to its success. Attendees will learn how they fit into your organization, as well as learn the impact they have on your brand every day. By the end of the session, participants will know and understand the importance of personal accountability in delivering legendary service, how you never have a second chance to make a great first impression, the benefits of positive employees and that the relationship with your supervisor is a two-way street.


Boost your business! Click here to register now!


Ahhh…the exhibit floor—a place where all the magic truly happens. Here, you can shop till you drop (don’t forget your rolling suitcase!), check out all the newest product launches and explore the wares from all the best manufacturers in the biz. Be sure to hit up the Creative Nail Design booth, because word on the street is that they’re launching a brilliant new product you’ll just have to see to believe.
When you’re done spending dough, you can watch FREE live cutting and coloring demonstrations from the likes of Sam Villa, James Morrison, Tommy & Marco, Patrick McIvor, Nicholas French, Luis Alvarez, Phillip Wilson, Michael O’Rourke, Wendy Belanger, Robert Cromeans, Scott and Linda, Martin Parsons, Rene Antonio, Rafe Hardy and many more.
And don’t forget to top it all off by swinging by BTC booth for our Meet & Greet session with your favorite platform artists! Anthony Mascolo, Nick Arrojo, Tabatha Coffey, Sam Villa, Kim Vo and Beth Minardi will be waiting for you! Grab your cutest pair of walking shoes, because you’re going to definitely want to schedule in some major floor time!



To put this all into perspective, here’s a little algebraic equation we worked out:
180 hair classes +
80 skincare classes +
75 nail classes +
50 business courses =
The coolest hair show in the biz!


We’ll see you there! Click here to register now!

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Nick Arrojo