7 New Year’s Resolutions For Independent Stylists
Here are seven business tips that will help ease some of your business woes in 2017. Incorporate all of these or pick out a few that you think might help your salon continue to grow while you continue to work some major magic behind the chair. Here’s to a successful 2017!
If you are like most independent stylists, you are not only creating beautiful hair, skin or nails, you are trying to manage an entire business. And, while this task can be completely rewarding, it can also be frustrating and time-consuming. Have you ever wished for an easier, more cost effective and convenient way to…
Build your clientele?
Manage a referral program?
Reward your clients?
Build/manage your website?
Track your sales?
If you said YES to any of these points, then we are about to make your day! nuStylist, a new software company, has provided seven ways to help you make 2017 your most productive and profitable year yet.
1. A Makeover for Your Website
Make sure your website is mobile friendly. Viewing your site properly via smartphone or tablet is essential for todays on-the-go beauty lovers, and nuStylist is able to do it all with just a few clicks. Making your site easy to find and navigate can make a huge difference on gaining and keeping your clientele. Plus, it’s totally mobile and customizable to you!
2. Communication 101
Email clients a “Thank You” after each appointment and send reminders to rebook periodically. Consider reaching out before holidays to book appointments so clients aren’t left scrambling before major events. And guess what? nuStylist makes it easy for you to keep up with all of your clients.
3. Instagram & Facebook…AKA Your Besties
Make sure you have a presence on Facebook and Instagram—they’re both perfect platforms for showcasing your work visually and a great way to connect with your clients.
4. Loyalty Programs Are Game Changers
Create a loyalty program that every client can use and be rewarded for throughout the year. Reward clients for visits, referrals or social media shout-outs. nuStylist offers a Style Stars Loyalty Program that is designed to engage your clients and help you build long-lasting relationships. Plus, we hear this loyalty program has a Starbuck-esque feel—so we’re guessing it’ll be pretty easy to catch your client’s interests.
5. VIP Services Are Always a Good Idea
Everyone loves to feel like a VIP. Offer deals that make your clients feel good. Consider product giveaways for birthdays, added-value promotions or try a little surprise service on their visit (then watch that love turn into great referrals!).
6. Trends = Very Important
Attend industry conferences in your city to build out your network and stay on top of new products, trends and techniques.
7. Technology…It’s Not Going Anywhere
In today’s fast-paced world, technology can be the best way to stay organized. Use software and online education platforms to run a successful business effectively and efficiently.
It’s true, running your own business can be difficult, but loving what you do and who you do it for is what keeps you motivated! Start the New Year off right—with a new frame of mind and new sidekick.