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January 17, 2017

5 Looks Your Clients Really Want

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At a recent shoot for ColorProof Evolved Hair Care, ColorProof Founder, Product Developer and CEO Jim Markham, International Creative Director Phillip Wilson and Platform Artists Ruth Tedmori and April Kircher were the featured players, creating six videos that offer step-by-step tutorials for the company’s most popular collections. But the real star of the project was the hair! 


“The whole object of this shoot,” explains Nicole Nixon, ColorProof Director of Education, “is to showcase the easy, natural style that represents our brand. From loose, beachy waves to braids and voluminous blowouts, these are looks that salon clients want.” 


Viewers will be delighted to see Markham on set, showcasing the barbering skills that earned him many awards, as well as a celebrity clientele that once included Paul Newman and Steve McQueen. Watch five how-tos below to get the looks!


How-To: Timeless Men’s Cut 



How-To: Romantic Waves 



How-To: Paul Newman-Inspired Cut




How-To: Braids & Waves




How-To: Simple & Sophisticated Updo


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Jim Markham