3 Ways To Stay Super Connected With Your Clients
We all know it’s super important for you to be—and stay—connected with your clients. And now, there is an easier way for stylists to “set-it-and-forget-it” so they can focus on what they do best: making their clients look and feel beautiful. In addition to all of the features that Stylie One has (online scheduling, point of sale, client management, credit card processing and more), they’re excited to introduce Connect, an easy-to-use marketing automation tool for independent stylists.
Connect makes it easy to send timely messages to their clients using these three primary features: Automated Marketing Messages, Email Marketing and Text Message/SMS Marketing and we have all the details below!
Set Automated Marketing Messages
With Connect, you can set up marketing messages that will automatically be sent to your clients based on different triggers. It’s great for stylists who want to “set-it-and-forget-it”. Currently, Connect offers 5 different automated triggers:
Welcome: an email that will go to new clients who schedule time with you
Birthday: show your client you care and maybe offer a special offer
Has not been in for X days: an email to remind clients to schedule time with you when they haven’t been in for a while
Spent X($) in Y days: an email to show appreciation for clients spending money with you
Referral: an email to thank clients for sending business your way.
All you have to do is turn on the message, fill out the message and save it. Stylie One takes care of the rest.
Schedule Promotional Texts and Emails
Connect also allows you to send promotional emails and text messages to your clients. These are great for sending timely messages when you’re trying to get more business in the door or re-engage with old clients.
In your Stylie dashboard, you can select “Add Email” or “Add Text”, and then start creating your communication. First, name the message, add a subject line (emails only), and write the message you wish to send. You can choose to send to your whole list or send to specific clients that match specific filters. Currently, Connect offers four filters:
Age: This filter is great for age-specific considerations like prom
First visit: Send a message to a first-time client to add value to their experience
Gender: Offer a special on men’s haircuts or women’s color
Last visit: Send messages to your clients who haven’t been in for a while
After you’ve sent the filter or chosen to send to your whole list, you will then see how many clients that particular message will be sent to based on the filter. Then, you can schedule your message for a specific date and time. You will see the scheduled email or text in the dashboard, and Stylie One takes care of the rest.
Stylie One is your own little marketing employee working for you every day to send timely messages to your clients. It’s easy for you and easy to love—so spend more time with the clients in your chair by using easy marketing automation!