3 Ways To Build Your Online Business
It’s 2016 and it’s all about your website and your social media game. And, when people need a salon, for the most part, they aren’t just looking. They are searching for a place with good reviews and are likely to show up at your door within 24 hours after their initial search. It’s true! According to Google, “50 percent of consumers who conducted a local search on their smartphones visited a store within a day.”
So, we’re breaking down how to up your online presence. With these three tips from Mindbody, new guests will find you more easily and you can grow your business without too much additional effort.
1. Get On Google
Sign up for a Google My Business account. With this account you are able to input and manage your address, hours, phone number, website—and even add pictures and respond to reviews. Popping up on Google and Google Maps is a game changer—they trust it and it’s easy to use.
2. Step Up Your SEO
According to Search Engine Journal, “SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate.” Meaning, improving your SEO won’t just result in more online views, but more customers coming through your doors as well. Depending on your goal and budget you can use Google AdWords or rely on organic SEO to boost your numbers in the salon.
3. Stay Social
Social media is simply a must in today’s world. Here are a few quick things to keep in mind if you’re new to the social game:
Stay Active. Post a few times a day and stay consistent with your number. Client’s will anticipate when you’re going to share something and be on the lookout.
Be Visual. With Instagram it’s all about the pics, but use other platforms to showcase what is going on in your salon as well.
Share The Love. Follow your clients and interact with them. Use the trending hashtags and repost their work when you can. This will show your guests how engaged you are and keep them interested in tagging you!