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Articles > 3 Steps to Sizzlin’ Summer Profits!
May 28, 2015

3 Steps to Sizzlin’ Summer Profits!

“Your clients love summer and so should you! Summer is a great time to boost salon sales by creating a marketing campaign to grow your business and adding on services to increase your average ticket,” suggests Eric Fisher, Founder of Eric Fisher Salons, Eric Fisher Academy and Prosper U. “At Eric Fisher Salons, we create a yearly strategic marketing plan divided into seasons. This allows us to create marketing campaigns based on the client’s needs throughout the year.” With summer being one of the most popular seasons, create a campaign to promote the appropriate products and services below. Here are three steps to heat up summer salon sales.

 

1. Identify your promotions.
Select retail products best suited for summer hair and skin care, plus services to create trending summer looks.

 

  • SPF products
  • Summer hair care products
  • In-salon conditioning treatments
  • Haircut and color trends

 

2. Publicize your summer offers.
Utilizing summer style as a marketing campaign, you can paint a picture in your client’s mind to support your add-on services and retail sales. Utilize social media and your website to support your summer marketing campaign by:

 

  • Posting details about special offers on social media sites such as Facebook and Twitter
  • Showcasing your latest cut or color work on Instagram
  • Sending emails with inspiration photos and product recommendations
  • Blogging about your latest offers and product suggestions

 

 

3. Use in-salon tools to increase services and retail sales.
Mix and match services with retail products.

 

  • Offer conditioning treatments at a discount with the purchase of a hair service
  • Use in-salon signage to draw attention to the best summer hair maintenance products
  • Create a look book with the latest summer hair trends
  • Recommend highlights, either traditional or Balayage

 

 

Summer is a great time of year to suggest highlights and balayage services. With color being the most profitable add-on service, always use this season to update your client’s color. Given that many clients spend more time outdoors exposing hair to sun, wind and water, another great service to promote is a conditioning treatment. At the Eric Fisher Salons, they offer three conditioning options; the Express, Signature and Intense based on time and the condition of the client’s hair. It’s a fast and easy way to build your average ticket.

 

For tips on how to improve customer service, create the ideal salon culture, motivate staff and manage client complaints, turn to Eric Fisher’s many business building books and tools in the BTC Bookstore!

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