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April 19, 2017

2 Step-By-Steps For Her Best Air-Dry Ever

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Your client is craving the on-trend, I-woke-up-like-this look, but doesn’t understand why her air-dried style isn’t delivering. The truth is that unless she’s blessed with close-to-perfect hair, it’s not that simple. Here’s an idea: offer her two air-dry styling ideas and a product that gives her the effortless, manageable waves she wants.


How-To: Natural Air Waves

How-To: Undone Glam Waves


Like we said above, that effortless air-dried look never works out exactly how your client expects it to when she’s trying it on her own and without a go-to product. That’s why Living Proof came up with their new Perfect hair Day In-Shower Styler—it starts at the shampoo bowl (or in the shower) and allows for you (and your client) to create their perfect air-dried look all the time with no hassle.


Plus, for your girls who are on the go, this is the perfect option for them. If your client has somewhere to be and no time for a blowout, or you work at a departmentalized salon and your client doesn’t want to leave with a fresh wet color that’s not styled, go for either of these two air-dry techniques and send them on their way.

In the end, what this really means for you is less time styling her, and an increase in your sales—because of course she’ll want to buy it after trying it!



Join The #Airstyle Challenge
Living Proof wants to see your (or your client’s) best air-dry! Show us how you achieve the perfect air-dry and you could win $500! Here’s how:


  • Follow @LivingProofInc on Instagram.
  • Upload a video or photo to your Instagram account (must be public) sharing your before look, the air-dry technique you used and the after look. STYLIST TIP: To accelerate the air-drying process you can use a diffuser, hooded dryer or a heat lamps.
  • Include @LivingProofInc and #AirstyleChallenge in the photo’s caption.