135 Years At The Heart Of Hairdressing
Some folks sure know how to throw a swell birthday party. For Wella Professionals, it was a three-day affair, featuring some of the world’s top hair artists, as well as one of the top global competitions—the International Trend Vision Awards. And it took place where it all began 135 years ago—in Berlin, Germany.
At the heart of everything Wella is, well, heart! “Welcome to the heart of hairdressing!” declared President of the future Professional Beauty Division of Coty, which includes Wella Professionals and OPI, Sylvie Moreau as she welcomed the crowd of 1,400 hairdressers from around the world. “As we celebrate our 135 years of rich heritage and groundbreaking innovation, we are looking forward to our exciting future. In the Wella Family we are dedicated to nurturing millions of talented and passionate hairdressers around the world and this is why we are here today.”
Wella ITVA Platinum Winners and models—Craig Clark and Anastasia Krupovich.
This year, 69 competitors travelled to Berlin from 37 countries–all winners from the local National TrendVision Awards, chosen to represent their countries out of 5,000 applicants. They each prepared a look to showcase their skills in the Young Talent or Color Vision categories. Each category included four awards –Platinum, Gold, Silver and Bronze awards. There was also a People’s Choice award, culled from a live online audience and 25,000 votes. The Young Talent category was judged by a panel of experts including Wella Professionals Global Creative Director for Care and Styling, Eugene Souleiman. The finalists in this category were challenged to create their own editorial interpretation of one of Wella’s 2015 trends, SS15’s Distilled collection or AW15’s Uncharted Territories, originally revealed at last year’s TrendVision event. The Color Vision category – lead by head judge and Wella Professionals Global Creative Director for Color, Josh Wood, and including Wella Global Ambassador Sonya Dove—challenged competitors to interpret the 2015 trends and go on to create a luxurious color result. Platinum Color Vision Winner Craig Clark of HOB Salons in the United Kingdom, created a crystal blue fantasy inspired by the colors in feathers and minerals, and Platinum Young Talent Winner Anastasia Krupovich of Lithuania turned to the texture and hue of green moss for inspiration.
Couture Color, Fashion Week and The 2016 Trends
The Weightless Blonde hue that Josh Wood created for Paris couture designer Yiquing Yin.
Amidst the celebrations in Berlin, members of the press also had an opportunity to get up close with key members of the Wella Professionals global team, for updates on significant events and previews of color and style trends.This year, in a session with Josh Wood, we learned that Wella debuted its first ever couture color collaboration at Paris Fashion Week with designer Yiqing Yin. For this incredible opportunity to create haircolor specifically for Yiquing’s Paris show, Wood worked with the designer for three months on the beautiful shade that he dubbed Weightless Blonde.
Josh’s Concrete Blonde. And yes, this model is a natural dark brunette!
Wood also presented a live model, sporting a smoky, Concrete Blonde shade, that was inspired by a collection of gray hues that he was commissioned to create for Vogue China. All of Wood’s fashion work dovetails with the company’s Couture Color concept—an initiative designed to upgrade the skills of colorists everywhere, from consultation to final result. It’s centered on personalized color design, and, says Wood, will lead to greater success for professionals. “Will Mrs. Smith pay more for her color?” he asked. “Not if you’re just mixing up her 6N. But she absolutely will if you’re creating something special, just for her.”
Eugene shares his rundown of hair on the catwalk.
In more Fashion Week news, Eugene Souleiman broke down the creative processes and inspirations for the looks he created for the shows of top designers, including Jeremy Scott, Blumarine, Esteban Cortazar, Roland Mouret, Acne, Yohji Yamamoto and DKNY.
Guests eagerly anticipated the 2016 Wella Trends, and they weren’t disappointed. For Spring/Summer it’s all about Ecaille. Literally translated as tortoiseshell, ecaille is a multi-tonal, natural look with skilfully placed light and shade accents.
For this collection, Wella artists have zeroed in on specific placement techniques, as well as a palette inspired by molten precious metals—rose gold, burnished bronze, rich copper, polished platinum, raw ore. For Fall/Winter, the focus turns to Bronde Luxe—a palette of shadowed brunettes that vaults these hues into a newly bespoke realm. Later in the program, Global Artists Christophe Nicolas Biot, Petra Brockmann and Thomas Brockmann Knödler brought their interpretations of the two trends to life.
Vivid color by Japan’s Shima.
In another opportunity to get closer to Wella Professional artists, guest were seated in an intimate, in-the-round environment for a 360-degree view of the work of four guest artist groups—Josh Wood, Eugene Souleiman, Mark Hayes and Peter Dawson of Sassoon and Shima from Japan. Mark and Peter presented their Androgyny Collection in three segments—Morocco, Street Urchin and Fallen Angel. Each segment was inspired by androgyny from various points in time, including Tangiers in the ‘30s and “Victorian street urchins meet ‘80s Vivienne Westwood.” Shima’s Hit collection—characterized as couture color meets Harajuku—was a crowd pleaser with its high impact pink and scarlet hues.
Nioxin treats fine hair overnight with new Nioxin Night Density Rescue.
We love Wella Professionals style, and Wella style wouldn’t be possible without Wella Professionals products. In Berlin, guests were treated to a sneak peek of two exciting launches. Nioxin Night Density Rescue is a leave-on treatment featuring breakthrough NIOXYDINE24 technology. This formula—inspired by skincare technology- is clinically proven to promote hair density by providing powerful, natural antioxidants, including Vitamin E, Ginger Root Extract, Caffeine and Biotin.
Want to experience more? Watch the 2015 Trend Vision Awards playback here!