10 Tips for a Less Stressful, More Successful Salon
Picture, for one moment, that one hairstylist you’d like to emulate. Someone who’s earned the respect of their peers, an army of loyal customers, and a fat bank account—all while staying true to themselves and refusing to sacrifice family time, peace of mind or self-care. Someone who makes you think, “I’d be happy with half of their success.”
The good news is that achieving that level of success doesn’t hinge on luck or knowing all of the tricks of the trade. If you’re willing to put in the work, then building a successful hairstyling business is within your reach. Here are a few tried-and-true tips for creating a successful and low-stress hairstyling business.
Manage Your Digital Reputation
1. Don’t forget to manage your online presence.
Your customers are talking about you via word-of-mouth, which has turned into talking about you online. Is your portfolio up-to-date? Does your online presence accurately reflect the type of experience you will provide?Take the time to manage your presence online, even if that simply means posting your latest work to Instagram. It will help you drive more business.
2. Provide value on social media.
Don’t just sell on social media! Provide educational information, tips or something inspirational. First comes value, then come the appointments.
3. Consider setting up an auto response for your email account.
If you’re behind the chair, then it can be hours before you can respond to someone. Consider having an email auto responder that details the hours you’re typically working and the timeframes they should expect to receive a message.
Step Up Your Online Referral Game
4. Ask for them!
The easiest way to get referrals is to ask for them. Plain and simple.
5. Offer incentives for referrals.
Think about what you could offer to an existing client if they refer a new client. Maybe a free haircut at their next visit or 20% off.
6. Use before and after pictures to showcase your work.
A great way to get new business is to let your work speak for itself. Post before and after pictures of your clients (with their permission, of course) to showcase the amazing work you’ve done!
Use Online Booking &
Arm Yourself With the Right Technology
7. Get rid of the paper appointment book.
We know. It’s been your baby for so long. But clients don’t want to spend a day (or several) playing phone or text tag trying to nail down a date and time to see you. Make it easy and offer online booking. Done and done.
8. Automate confirmations and reminders.
Some of the best features of online booking include the automated confirmations and reminders—emails that automatically go out upon confirmation of an appointment or a specific amount of time before an appointment. You can even choose when to send reminders so it is more likely your clients will see them!
9. Use technology to streamline your business activities.
Every business uses technology to make it more efficient—why shouldn’t you? Find tools that will help you organize your business and take care of tasks that you don’t have time to manage! It really is that simple.
10. Automate as much as you can.
Everything from incentives to reminders to marketing, bookkeeping, appointments, inventory can be automated. Put as much as you can on autopilot so you can focus on what’s most important to you: making your clients behind the chair look and feel beautiful.
One tip we can’t stress enough is the importance of using technology to support your business. Stylie One is the ultimate tool for independent hairstylists. In addition to inventory management, point of sale, online booking, and more, it’s your personal marketing employee working for you every day to send timely messages to your clients. It’s easy to use and easy to love—so spend more time with the clients in your chair by utilizing easy marketing automation!
For more information, visit Stylie One today.