Articles > Events > 10 Reasons You Can’t Miss Cosmoprof North America!
July 2, 2014

10 Reasons You Can’t Miss Cosmoprof North America!

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With Cosmoprof right around the corner, we’re excited to announce highlights of North America’s largest, most inclusive beauty event, which offers unlimited networking, education and business-to-business opportunities to all sectors of the professional beauty industry. With so many opportunities to grow your skills and your business, this is one show you don’t want to miss!


A few of the headlining events of this stellar lineup include The North American Hairstyling Awards (NAHA) and the PBA Business Forum, but let’s not forget newcomers like the PBA Regional Forum for the Professional and countless educational conferences throughout July 12-15, 2014 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Here are even MORE reasons to come to Vegas!


Held annually as part of PBA Beauty Week, PBA’s Beacon program accepts 100 student winners and invites 200 additional student honorable mentions to be part of this career-changing event. Beacon takes students behind the business side of the industry and provides valuable insight on marketing, business operations, networking and leadership training.


City of Hope’s 2014 Spirit of Life Award Gala
City of Hope’s National Professional Salon Industry is “Celebrating Cures” and honoring Harlan Kirschner of The Kirschner Group with the 2014 Spirit of Life Award. The evening includes live entertainment by renowned singer Michael Bolton, a silent auction and a special opportunity drawing for a chance to win a 2014 Mini Cooper Coupe, courtesy of Jinny Corp.
The Spirit of Life Award is presented to individuals who exemplify the ideals and values that have guided City of Hope for a century, and whose professional and humanitarian accomplishments are worthy of celebration.


PBA Business Forum
Famed businessman, TV personality and Dallas Mavericks owner Mark Cuban, will deliver the keynote address at the 2014 PBA Business Forum. His talk, “The American Dream is Alive and Well,” will focus on how new and seasoned beauty professionals can create their own beauty empire in today’s economic climate.


PBA Regional Forum for the Professional
New to the PBA Beauty Week lineup, the PBA Regional Forum for the Professional is led by industry leaders and designed to inspire and motivate salon professionals at all levels to take their business and career to the next level. Discussion topics range from marketing and stylist development to business management and government affairs and are designed to assist salon owners and beauty professionals to elevate their business, careers, and our industry as a whole with practical information they can readily apply.


NAHA 25th Anniversary Celebration
The pinnacle PBA Beauty Week event will be the NAHA 25th Anniversary Celebration. As the most prestigious photographic beauty competition in North America, NAHA celebrates the artistry and skill of the professional salon industry. As the top achievement for professional hairstylists and makeup artists, past and present NAHA entrants, finalists and winners continue to push the boundaries of trend-setting style.


2014 NAHA Hosts
Renowned entertainment journalists, television personalities and producers Bill and Giuliana Rancic will host the 2014 NAHA Awards Ceremony. One of America’s most beloved couples, millions watch the famed couple on their E! hit reality show “Giuliana & Bill”. In addition to their work together, Giuliana and Bill are successful business professionals in their own right and are involved in numerous charitable organizations, including Bright Pink, Operation Smile, Dress for Success, Mercy Home for Boys & Girls (Chicago), the National Institutes of Health (renal cell cancer division), among many others. This dynamic duo is sure to bring charm, energy and excitement to the 25th Anniversary Celebration.


Lifetime Achievement Award
PBA, owners, operators and managers of NAHA, is pleased to present acclaimed World Master Hair Designer, educator, artistic director, executive and salon owner, Dwight Miller, with the 2014 NAHA Lifetime Achievement Award.


Storytelling: Tell Me A Story, Sell Me Your Brand
Every brand has a story behind it that can be the keystone of the marketing strategy. When well told, the story serves to engage clients. What is your story and how can you best bring it forward to allow your customers to experience it?   


PBA Distributor Forum
PBA brings together distributors from across the country for the PBA Distributor Forum, featuring Paul St. Germain of IBM. Germain’s presentation “Facing the Forces of Change®” explores the ways in which technological advances and the connected world are changing distributor operations now and for the next three to five years; the new role that distributors must play in this connected world; the ongoing need for business analytics and an advanced understanding of how they can help distributors meet their objectives; and, some of the key emerging trends that will shape businesses and our lives in the not-too-distant future.


Beauty Gone Viral: The YouTube Influencers
Discover the reality of the digital age for Millennial consumers and the beauty experts behind this phenomenon. Join these five beauty experts as they discuss this growing media channel and how video plays a massive part of communication for beauty brands.


For additional information on both events, please visit probeauty.org/beautyweek and cosmoprofnorthamerica.com.