Sam Villa "Curlicious—Cutting Curly Hair" DVD

“Fifty percent of North American women have natural wave or curl to their hair,” says Sam Villa, founding partner of the Sam Villa® brand and Education Artistic Director for Redken. “For these women, texture is not a trend that comes and goes, it’s a lifestyle, and they’re looking for professional guidance on how to embrace it.” With Sam’s new DVD “Curlicious—Your Guide to Mastering Naturally Curly Hair,” you’ll learn everything from how to approach this hair type at the shampoo bowl, to cutting and texturizing techniques, to product application and finishing. Naturally curly hair can be intimidating for stylists. It’s fragile, prone to frizz and unmanageability, it lacks shine, it’s dry and it’s unpredictable. Sam addresses these facts, identifying three main curl types—Wavy, Curly/Springy and Spiral/Kinky—and provides cutting techniques to master each one. “Understanding the nuances of each texture within the naturally curly hair type sets stylists up for success,” says Sam. This DVD provides stylists the information, skills and knowledge needed to service naturally curly hair with confidence.

[2 DVDs/165 min]