Joico's J-Color has been designed to provide beginners with the technical base you need to empower you “color” artistry.

Color Placement is the focus of this color DVD with a new methodology, created by Vero K-PAK Color International Artistic Director and NAHA Winner Sue Pemberton.  “There are a finite number of ways to cut hair,” Pemberton explains.  “There is one-length, graduation or layers.  When you place foils, you can place them horizontally, vertically or diagonally. 

This DVD explores each of these foil placement techniques and explores how to determine the proper placement of foils within various types of cuts.  As with Joico's J-Cutting, once the principals are in place, Joico's J-Color DVD branches out into customization techniques such as slices, weaves, skip weaves, triangular sections, etc. 

Joico's J-Color provides four different how-to’s on 4 models for a total of 12 techniques, starting with Pemberton’s “color placement principal rules.”  She notes, “The goal is to offer the maximum number of foiling scenarios for both beginning and advanced stylists.”

Joico's J-Color DVD provides professionals with comprehensive, step-by-step training on the cutting and foiling principles that support and fuel their work.  “We recognize that people are changing the way they receive education,” says Angelia Polsinelli, Joico’s Director of Education.  “By providing this training in a DVD format, we make education accessible to millions of people on a global scale.  What’s more, this format allows the individual to learn at their own pace and to focus on specific topics and techniques within each DVD.”

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