This is out of context but from another thread a year or so ago. Do a search and you will have some debate material. The only way that diversion will ever be controlled is for the Salons to unite politically. Laws... SEE BELOW
Several companies have spent big $$ trying to get laws changed, but to no avail. I don't know, but have any of the organizations in our industry spent money trying to do what you ask? Go to this website to see the real numbers.
They will spend you to death with their profits to prevent laws being changed to slow sales. SALES ARE SALES TO THESE COMPANIES, regardless of their yapping.
I do believe there is some culpability (NOT THE LIONS SHARE) on the salons part. Salons had a great exclusivity opportunity and did not carry their end of the log!
Retail has been taken seriously by a fairly small % of salons (over the 35 year span of retail in Salons) and the demand has not been filled. When you don't fill a demand, someone else will find a way.
Salons still do business with companies that privately enjoy the revenue from diversion.
Diversion is the "diverting of revenue stream intended for a specific classification of customer". This is not exclusive to a bottle of shampoo. It is services too, you just don't look at it the same.
Your SERVICES are being diverted by advertising from the largest company you do business with as an industry. Isn't advertising drug store, DIY color, trying to get consumers to NOT GO TO THE SALON?
Someone will respond that they get to charge alot for doing corrective color needed from using drug store color!!! BS, you'd better have a washboard in you salon if you believe that. That way you can take in laundry, and watch yourself starve to death in your nice mirrors.
How big is the demand? Retail stores able to sell the same as you for a higher price? I think that speaks volumes.
YOU CANNOT PUT THE GENIE BACK IN THE BOTTLE!! YOU MUST MAKE A CLEAN BREAK AND DO BUSINESS WITH COMPANIES THAT ARE NOT IN MASS MARKET RETAIL STORES.
PART OF THE PROBLEM OR PART OF THE SOLUTION.................