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Spoil Them Rotten
Just because the holiday season and Valentine’s Day have come and gone doesn’t mean you should stash those gift certificates away until Mother’s Day. There are some creative ways for you to get people through the door right now! For instance, BTC Best Seller John DiJulius III, author of Secret Service, suggests teaming up with a local business or restaurant in your area with exceptional customer service. Convince them to give you 1,000 gift certificates worth $15. Next, send those 1,000 gift certificates, along with a gift certificate to your salon (you can determine the price) to your best clients with a “thinking of you” note. On the note say, “This is one of my favorite establishments in town. Stop in and see me before you see them!” Not only will this bring in more customers to the restaurant, it will also make your clients delighted they received an unexpected gift. Before you know it, every restaurant and business in town will want to partner up with you for future opportunities, and your chair will be full for months on end. Get 25% off Secret Service in the BTC Bookstore!
More Business:
Discounting: Should You or Shouldn’t You?
Cost-Saving and Profit-Making Inventory Strategies
Bad Reviews: Turning Rants Into Raves
VIDEO: Texture Tips from Aveda Congress
BTC Bookstore Pick: Stylist Choice Awards Tickets
Memebers Only:
10 Social Networking Dos and Don’ts
Tabatha Coffey Business Q&A
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Bookstore |
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Collection
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“GROW: My Salon Business” Book Set
Proven tips and insights for improving all aspects of your business.
Shop Now
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The ‘70s Collection from Alfaparf
Four versatile cut and color looks. Read More |
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Articles |
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Step-by-Steps
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5 Creative Customer Service Strategies
Implement these ideas and you’ll see results. Read More |
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Multi-Tonal Brunette How-To
Super chic and so rock and roll. Read More |
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In this issue:
Find out what motivates Sam Villa to teach and travel 300 days a year
150 tips for everything you do in the salon
Beth Minardi’s tips on breaking the base
Dozens of color formulas and techniques
Celebrity hair how-tos for Ali Larter, Lady Gaga, Anna Faris and more
How to start an education program in your salon
Tips for making big bucks during the holiday seaon
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Monday's “That’s What She Said” Moment
One day early on in my career, I had a male client walk in the salon. I had never seen him before, and my salon didn’t work by appointment, but he chose to wait until I was available to cut his hair. As I proceeded with the cut, I noticed a lot of movement…and as I looked down I saw his smock moving quite a bit near his crotch, and his face was a bit twisted. I immediately knew what he was “up” to, pun intended! I called him a dirty pig and walked out of the job! I was definitely scarred—when I decided to open my own salon a few years later, it catered to women exclusively.
Noelle Maria Spinosa
BTC Facebook Fan
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