Say the Word

When doing color consultations, says Sarah Brookes, European Technical Director for TIGI, your clients will probably fall into one of three categories—Classic, Glamour or Street. Specific words and concepts will resonate with each. Tell your “Street” client you will “brighten up” her life with “absolute color” and “contrasting tones.” Promise the Glamour girl that you’ll create a hue that’s “provocative, striking and sexy.” Use panels of colors in complementary tones to enhance texture and define health and richness. For the Classic client, talk about techniques that promote shine and reflection and promise hues that are “naturally beautiful.”
(New! Some Like it Hot from Bedhead.)
Photo courtesty of TIGI
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