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Selling
Solutions
Many stylists balk at selling retail, but according to the business
experts at Inspiring Champions, it’s not
about selling retail, it’s about selling solutions to problems.
The reality is that 80% of the best solutions to your clients’
biggest challenges come in a bottle. Don’t believe it? Try
this: Make two columns. On the left, list the top challenges your
clients have with their hair, skin or nails. On the right, list
the best solutions for each challenge. Products, right? If you can
help your clients solve problems with the right products, they won't
leave you. Bottom line? Retail = Client Loyalty!
(See
Inspiring Champions and other business educators at Premiere Orlando.) |
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