Success With Textured Hair

The multi-cultural market is a $6.7 billion industry, says textured/curly hair expert Diane Da Costa, and you can cash in by adding diversity to your salon and spa with curly hair-enhancing and smoothing retail products, cutting and coloring techniques and conditioning treatment services. To enhance your success, hire multi-cultural experts who specialize in cutting curly hair; take extra training in color techniques for curly hair; be up-to-date on the latest techniques for curl reform and softening curly hair and be sure to include models with a variety of hair textures in all of your salon imagery and advertising.
(Learn about Mizani’s latest hair care technology breakthrough.)