All New Products
Color Wow Root Cover Up
INFINITI Intensives Series from Affinage
Ultra Lightener from Aloxxi
All New Articles
Blonde Horizons with Robb Dubré
Blended Metallic Color Formula
The 5 Commandments of Keeping Redheads RED
All New Collections
Evo 3.0 from Errol Douglas
Urban Native from Wella Professional
"Stronger" from Charlie Le Mindu
All New Step by Steps
Red, Red Wine Color Formula from TONI&GUY
Strawberry Sunrise from Kenra Professional
Champagne Blonde from Kenra Professionals

Urban Native from Wella Professional
With a palette muted by sunshine and texture that’s lighter than a whisper, the Wella Spring/Summer Urban Native Trend Collection arrives like a delicate country breeze. Together these understated and deconstructed looks represent a fresh approach to hair this season.  "In these unretouched ‘pure hair’ images, the hair is lightweight and natural—spontaneous and touchable. I was envisioning a sexy French girl with a rock and roll edge who may have cut her hair herself,” says Eugene Souleiman...
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