All New Products
Tressa Watercolors Clear Color Extending Shampoo
INOA Gold Naturals from L’Oréal Professionnel
AGEbeautiful Permanent Liquid and Liqui-Crème Haircolor from Zotos
All New Articles
Announcing the 2014 Winner of Pravana's "Show Us Your VIVIDS" Contest
Cool Blonde Color Formula
Platinum Reverse
All New Collections
Neo-Burlesque from Mahogany Hair
Scruples Presents Shadows
Horizons At Dusk from Kenra Professional
All New Step by Steps
Balayage Tip: Replacing Clear Color with Conditioner
Color Burst from Wella Professionals
Vivid Violet from TIGI®

  
BTC EXCLUSIVE! Khloe Kardashian’s Summertime Color Transformation
Here’s a very important message for all of your brunette clients. If you think your natural shade limits your haircolor options, think again. From rich teak to rose gold, there are dozens of stunning and styling color choices for brunette beauties. Just ask Khloe Kardashian and her stylist, Joico Celebrity Haircolor Spokesperson George Papanikolas.  ...
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