All New Products
Infinie Platine Lightening Powder from L’Oréal Professionnel
DIA Light and Diactivateur 6 Vol from L'Oréal Professionnel
Crystallize Collection from Joico Color Intensity
All New Articles
Spring Has Sprung: Schwarzkopf Professional Goes Lilac!
Blue Steel
Unfiltered with Robert Cromeans - Color Bars
All New Collections
Iconic Blonde Collection from Schwarzkopf Professional
BTC Exclusive: Souls by Angelo Seminara
BTC Exclusive: Spotlight by Mark Leeson
All New Step by Steps
Aqua Pearl from Schwarzkopf Professional
Pearlescence Brown from Schwarzkopf Professional
Red Pearl from Schwarzkopf Professional

  
BTC EXCLUSIVE! Khloe Kardashian’s Summertime Color Transformation
Here’s a very important message for all of your brunette clients. If you think your natural shade limits your haircolor options, think again. From rich teak to rose gold, there are dozens of stunning and styling color choices for brunette beauties. Just ask Khloe Kardashian and her stylist, Joico Celebrity Haircolor Spokesperson George Papanikolas.  ...
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