All New Products
Infinie Platine Lightening Powder from L’Oréal Professionnel
DIA Light and Diactivateur 6 Vol from L'Oréal Professionnel
Crystallize Collection from Joico Color Intensity
All New Articles
Raspberry Lush Crush
Icy Blonde: Level Editorial
Color Transformation: Jet Black to Multidimensional Red
All New Collections
Iconic Blonde Collection from Schwarzkopf Professional
BTC Exclusive: Souls by Angelo Seminara
BTC Exclusive: Spotlight by Mark Leeson
All New Step by Steps
Warm, Dimensional Brunette
How-To: Age Blending Highlights
Pastel Color Melt from Kenra Professional

  
BTC EXCLUSIVE! Khloe Kardashian’s Summertime Color Transformation
Here’s a very important message for all of your brunette clients. If you think your natural shade limits your haircolor options, think again. From rich teak to rose gold, there are dozens of stunning and styling color choices for brunette beauties. Just ask Khloe Kardashian and her stylist, Joico Celebrity Haircolor Spokesperson George Papanikolas.  ...
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