All New Products
Tressa Watercolors Clear Color Extending Shampoo
INOA Gold Naturals from L’Oréal Professionnel
AGEbeautiful Permanent Liquid and Liqui-Crème Haircolor from Zotos
All New Articles
Announcing the 2014 Winner of Pravana's "Show Us Your VIVIDS" Contest
Cool Blonde Color Formula
Platinum Reverse
All New Collections
Neo-Burlesque from Mahogany Hair
Scruples Presents Shadows
Horizons At Dusk from Kenra Professional
All New Step by Steps
Balayage Tip: Replacing Clear Color with Conditioner
Color Burst from Wella Professionals
Vivid Violet from TIGI®

  
Thermae Spa Color from Alfaparf Milano
An Industry First...Alfaparf Milano launches the new Thermae Spa Color, the first ammonia-free haircolor with thermal water from Italy’s renowned Terme di Chianciano Acqua Santa spring. What is Thermal Water?The Acqua Santa spring's geothermal waters flows at 90 Degrees Fahrenheit and contains rich therapeutic properties that purify, detoxify, and stimulate. Benefits of Thermal Water:Sulfur and Magnesium: increase the purifying effect.Calcium: helps deliver renewed vitality to hair. Gent...
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