For the third time in five years, Elchim has been chosen by Allure Magazine editors as the best blow dryer. The annual Best of Beauty issue highlights the best beauty products in eyes, lips, hair, skin, base, body, scent, tools and nail categories. After months of testing by Allure editors, the 152 best products were announced. And Elchim, recognized in 2000 and 2001, made the cut once again– this year with the Uragano.

“This is the third time that Elchim has been selected by Allure for its Best of Beauty Awards and we couldn’t be happier,” explained Nancy Emiliani, Elchim’s director of marketing. “We take pride in knowing that while Elchim has always been a brand favorite among stylists, now the consumer is aware of the Uragano’s unique features and benefits.”

The Uragano Ionic features ionic technology that reduces the size of the water droplets, allowing hair to dry in half the time while forcing moisture back into the hair. It also closes the cuticle, giving hair a brilliant natural shine while reducing frizz and flyaways. The 1800 watt Italian AC motor is long lasting and seven switch combinations of speed and temperature offer maximum flexibility and control.

Its patent-pending negative ion generating system allows for reduced drying time without damage to the hair by producing a continuous flow of negative ions that is maintained through the dryer without becoming neutralized. Every Elchim blow dryer is backed by a limited lifetime warranty.

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