GET VIBRANT COLOR IN HALF THE TIME!

New VeroULTRA one-step lifting powder colors offer incredibly vibrant color results on previously colored or natural, even the darkest, hair and in half the time of a traditional hair color service. This breakthrough one-step lift and deposit color service delivers spectacular results in only 30 minutes while protecting hair with the conditioning qualities of K-Pak, Joico’s award-winning protein reconstruction line. 

“I love the fact that you can get incredible, wow results in such a short period of time with VeroULTRA,” says Joico Color Consultant Sue Pemberton.

Typically, to achieve intense color results on darker bases, a salon colorist must first lift through previous color with lighteners before coloring the hair. Yet, with new VeroULTRA one-step lifting powder colors, salon clients can get rich color in a conditioning base in a fraction of the service time. Each of the VeroULTRA one-step lifting powder colors — available in copper, red and red-mahogany shades — delivers intense, long-lasting color.

In addition, the conditioning qualities of K-Pak combined with rice flour protein provides optimum protection throughout the one-step lift and color process. The result is unprecedented condition and shine. Top stylists, salons and exclusive spas use Joico styling products, now VeroULTRA is available for their color needs as well.

For more information please log on to: www.joico.com