Color Infuse Red from Joico

It’s time to say buh-bye to full, faded red and hello to long-lasting, vibrant color. We all know red fades faster than any other color. But thanks to new Joico Color Infuse Red, it doesn’t have to. Specially formulated for redheads, this Shampoo and Conditioner gently clean and moisturize while depositing color refreshing elements. The Multi-Spectrum Defense Complex fights both physical and environmental factors that cause fading and tonal change, leaving reds brighter and more luminous.

Key Benefits
– Increase color vibrancy and shine
-Instantly boosts red tones and highlights
-Proven to reduce breakage by more than 53 percent
-Repairs damaged hair and protects against future damage with Bio-Advanced Peptide Complex
-Proven to strengthen hair, making it 2x more resistant to breakage
-Infuses hair with vital moisture while combating frizz

“Joico’s new Color Infuse Red Shampoo and Conditioner have a gorgeous combination of translucent red pigments that can work with all tones of reds, from warm copper to a cool fashion red,” says Joico Celebrity Colorist and Spokesperson, Denis de Souza. “It lathers beautifully and has a lovely scent, but more importantly, and the reason I love it—it makes the haircolor look fresh again, taking away that dullness and fading, and also leaving it rich with moisture and shine.”

For more information visit, www.joico.com.