Product Announcements > Hair Color > Platinium and Platinium Plus Lightening Paste
Last updated: September 27, 2017

Platinium and Platinium Plus Lightening Paste

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Platinium and Platinium Plus Lightening Paste are two fast acting lighteners from L’Oréal Professionnel with zero dust and up to 7 levels of lift. Each provides superior lightening performance and can be used for balayage as well as on- or off-scalp highlights.

 

Platinium specific features:

  • Odor free paste with zero dust
  • Lifts up to 7 levels
  • Ammonia-free formula
  • Ideal base—lighter, less resistant hair types

 

Platinium Plus specific features:

  • Odor free paste with zero dust
  • Lifts up to 7 levels
  • Ideal base—darker, more resistant hair types
  • Technology:
    • Nutricéride to restore and protect the hair fiber
    • White Beeswax for smoothness
    • Adjusting polymers in the paste and Nutri-Developers work in synergy for a unique creamy texture

 

For more info, visit us.lorealprofessionnel.com.

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Platinium and Platinium Plus Lightening Paste

How To Use

Place the desired quantity of lightener in your mixing bowl with half the amount of the desired Nutri-developer. Mix thoroughly, until the texture of the lightener is smooth and dense like fondant icing. Finally, add the remaining developer needed for application and whisk until blended for a creamy, Greek yogurt consistency.

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