Aveda announces the modernization of Full Spectrum Protective Permanent Crème Hair Color. Full Spectrum Protective Permanent Crème Hair Color is a 96 percent naturally-derived professional hair coloring system designed to deliver fade-resistant color in a diverse range of customizable shades with essentially damage-free results – infusing hair with incredible condition and shine.

 Full Spectrum gives hair color artists carte blanche to customize color using powerful, vibrant pigments that they can completely control to get soft, natural color or bold, intense results. The organic botanical oil blend helps condition hair and delivers beautiful shine for stunning results. Aveda introduces a host of new color components that allow artists to take customization to a new level. Pure Pigments deliver true fashion colors and enhance any hair color formula with a punch of color. New Pastel Tones combined with new Extra Lifting Crème achieve precise, permanent blonding, and the reformulated Red Series offers more vibrant reds and coppers than ever before. The Natural Series shades deliver cooler results with improved grey coverage and fade resistance.

 Full Spectrum now contains certified organic conditioning oils, including a blend of sunflower, castor, jojoba, coconut and babassu oils. The addition of soy protein to the formula amplifies protection from damage during processing, and Aveda’s patented green tea extract allows hair color artists to create a broader spectrum of color possibilities.

For more information visit www.aveda.com