Wella Color Charm is the authority on liquid haircolor, and their new Professional Color Applicator is the future of liquid haircolor. It’s an ergonomically advanced bottle that’s perfect for today’s hard working colorists.

A big advantage to liquid haircoloring is the quick bottle application, so you can service more clients in less time…and bring in more revenue for yourself and the salon.  But what’s the benefit of liquid haircolor without the most advanced tools? Wella Color Charm’s new applicator allows colorists to see and feel the difference of better haircoloring.

Features and Benefits:
• Ergonomic nozzle angle works with the wrist and hand for a more comfortable, fast application (less stress on the hand and wrist compared to standard bottles).
• Rounded nozzle base to prevent snagging on hair during application.
• Laser etched measure marks do not collect color, allowing for easier measurement and cleaning.
• Slender oval bottle design fits the hand better and is easier to squeeze.
• Optimized color flow with new bottle design.

To learn more, go to www.wellausa.com