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Top 10 Tips for Seasonal Promotions that Boost Retail Sales
It’s no mystery—consumers buy more and gift more during holidays and seasonal events. In this excerpt from his book “A Salon Owner’s Guide to Wealth,” Jeff Grissler shares his take on how to boost your retail sales during peak shopping periods.
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7 Tips for Choosing a Salon Retail Line
It’s a New Year and you’ve resolved to shake things up in your salon. One of the things on your to-do list is to bring in a new retail line—something that will energize and excite your staff and your clients. But you don’t need us to tell you that there are about a bah-jillion products out there—so where do you start and how do you choose “the one?”
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Take Inventory of Your Inventory Control
Why is it important to keep an eye on your inventory? Because in order to make maximum profit from retail, you must track buying habits in your salon. For example, do you know which are the best-selling products? The worst? Which clients are certain to buy retail? Accurate inventory control will answer these questions for you.
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Designed to Sell: 5 Retail Merchandising Strategies
Your retail shelves are meant to do more than simply balance bottles. This area is a gold mine waiting to be discovered by customers.The easier you make it for your clients to shop (and buy!) the healthier your business will be, so take a good hard look at your retail area. Is it designed to sell? Retail merchandising expert Peter Millard shares tips for transforming your retail space from lackluster to lucrative.
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3 Ways to Make Money with Feather Extensions
Whether it’s a single chair salon in Oklahoma City or a swank New York City establishment catering to celebs, feather extensions have emerged as 2011’s biggest profit-boosting add-on. Theodore Leaf, senior stylist at Sally Hershberger Salon in NYC & LA, shares tips for making the most of these pretty little plumes:
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On Paper Exclusive: Visual Merchandising Tricks and Tips
Think about the difference between walking into a clean, well-lit and well organized store, and a dim, jumbled dirty store. In the former, you’re happy to spend. In the latter, you can’t wait to leave. The lesson is this: If you want your retail items to sell well, it’s all about visual merchandising. Here’s how you do it:
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Discounting: Should You or Shouldn't You?
Right now, one of the most hotly debated topics among smart and proactive salons is the subject of discounting. Should you or shouldn’t you? Will it help your business or hurt it in the long run? Four leaders from the “premium salon” segment of the salon industry recently weighed in. Here’s what they had to say.
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Cost-Saving and Profit-Making Inventory Strategies
Are you getting the most life (and dollar) out of your retail shelves? Or do you see your dollars go down the drain every time you glance into your retail area? Every salon needs an effective inventory management system, but most salon owners don't know where to begin. Here are some strategies you can implement to increase your retail rofits.
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Brand You: Is Private Label Right for Your Business?
VIDAL SASSOON. TREVOR SORBIE. JANE SMITH. Okay, you might not be so familiar with the last name on the list. But just like the big guys, Jane, an independent salon owner, has decided to create her very own product line. Every item in her retail section and some of the products in her back-bar will soon bear her name. But she isn’t in the backroom mixing up batches of shampoo herself. She’s working with a private label company that will do everything for her: from formulate the products to design the packaging.
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