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Business Articles
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LIVE Webcast With KMS® California
Join Simon Miller, KMS® California Hair Care National Technical Trainer, and Michael Noragon, National Artistic Director, live from NYC as they share their latest STYLE OBSESSIONS straight from the Fashion Week runway. LIVE on October 2nd!
The Color-Saving System That Will Amp Up Your Haircolor Business!
there's a new technology on the block that will revolutionize and change your color business—forever! Learn how one salon owner integrated SureTint Technologies and saved her haircolor business 40 percent in just three short months.
Gamify Your Salon!
Remember how excited you were in elementary school when you received a gold star for a task or job well done? In essence, that’s gamification. Today, the Gamification concept is growing rapidly, as businesses look to find new ways to engage employees. Gamification is the hottest term in 2014 and for a good reason. Find out all the ways "gamifying" your salon can benefit your business!
MINDBODY Cracks the Code of More Clients, More Often!
MINDBODY, a leading, global provider of web and mobile business management solutions for health, wellness and beauty industries, has released a new marketing platform, has solved the long-running problem of getting more clients in the salon, more often. How? With a new software called MINDBODY Reach™, which provides the company’s subscribers with fully automated retention tracking, reporting and marketing tools. Read more!
The Four Phases of Retail Sales
One of the biggest incomes for a salon comes from selling retail. But often, clients leave without any product purchases. According to Eric Fisher, owner of award winning, Eric Fisher Salons & Academy in Wichita, KS, “The average client has 19 beauty products in their bathroom. People love to buy, but hate to be sold.” In his best-seller, Source Book – A Complete Training Program from Cutting to Culture, he provides guidelines, scripts and systems to manage every step of the client experience.
The Ins and Outs of Owning a Boutique Salon
So you want to go out on your own, but can’t afford to open your own salon. No problem, a salon studio, like Sola Salon Studios, might be the place for you. YOU get to be the boss and make all the decisions, including setting your own schedule, picking what products to carry and decorating the space to fit your personal style. Sounds pretty good, right? But how do you successfully make it in a salon suite? We reached out to six successful Sola Salon Studios owners to find out just how they made the transition from a commissioned salon environment to a studio, and what they did to make their businesses thrive.
Is Your Business Mobile?
In today's digital world, it's hard to imagine not offering your clients the opportunity to book, pay and check stylists' schedules online. In order to stay competitive, it's important to change with the times and adapt your salon business to your clients—not to mention give your front desk staff a break! So how do you get started? Salon owner and celebrity stylist Jonathan Antin provides his top tips for making the most of mobile in your salon.
Did Allure Go Too Far?
We were appalled at the tone and criticism toward the hairdressing community in the March issue of Allure magazine, which printed an open letter to "fancy salons" that charge a separate fee for blowouts after a color application. So listen up, Allure—this is a sample of what thousands of our members, and probably now some Allure ex-subscribers, had to say in response!
Keep Your Clients Longer
Client retention must be top priority in every salon that wants to grow their business. Neil Ducoff and his team at Strategies take you through client retention boot camp to understand and identify rules that keep clients returning. Happy, returning clients will naturally build your referral business.
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