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Business Articles
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Your Connection to the Future Begins Here!
For a hair show experience unlike all the rest, BTC's COLOR, Cut & Style offers a Connection Center with no music, no microphones, no nonsense—just pure education! And did we mention complimentary coffee? Here's what makes our Connection Center the best around!
3 Steps to Successful Salon Events
When you combine “feel good” services with “feel good” events, your client loyalty gets a powerful boost! In an excerpt from Wake Up! by award-winning author and strategist, Neil Ducoff, Neil shares 3 steps to hosting successful events that will increase awareness of your salon and build business.
BTC EXCLUSIVE: Our Tour of the Goldwell KMS California Academy New York
BTC was fortunate to get a tour of the Goldwell KMS California Academy New York. Here's what we found within the new home for Goldwell and KMS California education!
4 Easy Steps to Salon Success
Celebrity stylist Jonathan Antin of Jonathan & George Salon in Beverly Hills, CA has 4 easy steps you can take to build a truly successful salon—and keep it up!
Opening a Second Location
When Smitten Boutique Salon became an Arlington, VA staple, owners Melanie St. Clair and Lisa Dahl were ecstatic. However, busy backfired as it prevented them from being able to offer all of the services they wanted to. So, they moved to a larger space and opened a styling studio, Primp by Smitten, in their old space with a new brand partner to boot.  
Amérique, Je T'aime
Today, Dessange International owns more than 2,000 Dessange, Camille Albane and Fantastic Sams locations worldwide. And now, they're ready to shake up the US market with a massive rebranding and re-focus on education.
Don't Forget Mother's Day! 3 Last Minute Gift Ideas to Boost Sales
Mother’s Day is one of the most celebrated days of the year! With everyone crazy busy, and more than a few procrastinators out there, you can give a quick boost to your service and retail sales by reminding clients you have the best mom gifts.
3 Key Tips to Make Your Salon Cutting Edge
West Coast Regional Sales Manager of Takara Belmont USA, Shelia Crowder has seen many salons in her life—from small spaces with a few chairs to wide open floors with 30+ stylists at work at once. Here are her tips for making your salon look truly cutting edge!
Want a Salon Career Change?
If you want to understand what salon owners are looking for when they hire experienced stylists or recent graduates, you’ll find a wealth of information in Jeff Grissler’s powerful book, How to Get a J.O.B. in a Salon.
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